Video Marketing

Is Digital Video the Next Big Thing in Financial Marketing?
September 19, 2017 at 8:00 am

As financial institutions shift more money into digital advertising, and as digital advertising absorbs the TV market, the financial services industry has to come to terms with getting media value out of a much more complex ecosystem.

WWTT? Diet Pepsi Is Less Than 'Wild'
September 8, 2017 at 8:28 am

In this episode, Melissa takes time during Content Marketing World to consider a Diet Pepsi ad while in front of the ‘Home of Rock.’

Facebook Got Busy This Summer
August 23, 2017 at 9:23 am

Melissa Ward explains Facebook’s updates and new product offerings, and how they impact marketers.