Happy Festivus marketers, and happy end of the year! In this episode, Melissa looks back at campaigns from KFC and Budweiser.
According to Dr. James McQuivey of Forrester Research, a one-minute video is worth 1.8 million words — 1,799,000 more than a picture.
Marketers who want to humanize healthcare should use Facebook Live, argues Dave Wieneke in his Econsultancy.com post yesterday.
What do you get when you mix an adorable unicorn, a saucy prince, poop jokes galore and YouTube? A viral marketing success story.