Video Marketing

LinkedIn Video Ads Debut by Q2 2018
October 18, 2017 at 8:00 am

Smartphone users will start seeing autoplay LinkedIn video ads from Prudential Financial and Microsoft Canada first, then from all

Is Digital Video the Next Big Thing in Financial Marketing?
September 19, 2017 at 8:00 am

As financial institutions shift more money into digital advertising, and as digital advertising absorbs the TV market, the financial services industry has to come to terms with getting media value out of a much more complex ecosystem.

WWTT? Diet Pepsi Is Less Than 'Wild'
September 8, 2017 at 8:28 am

In this episode, Melissa takes time during Content Marketing World to consider a Diet Pepsi ad while in front of the ‘Home of Rock.’