Trade Associations-Trade Shows

Editor’s Notes: Greco Is Here
December 1, 2004

The highlight of this year’s Direct Marketing Association (DMA) annual conference was John Greco Jr., the organization’s new president and CEO. He is taking over at a time when the industry’s reputation is becoming increasingly tarnished, and is expected to pull together a diverse industry body with divergent interests so he can effect big change. For example, I heard some show attendees express frustration about not being able to attend the opening keynote to hear Greco speak, because they didn’t purchase full conference passes. Overall, these smaller businesses find it’s difficult for them to get much benefit out of a large national association, especially