Trade Associations-Trade Shows
Producing an event is expensive and risky. What’s the benefit? Should you launch a client conference of your own?
Yesterday I spent the day in New York City, soaking in the knowledge at the Financial Times Future of Marketing Summit.
On Thursday, Aug. 15, Target Marketing hosted the Integrated Marketing Virtual Conference — a day of live sessions for marketers.
For nearly half a century, Marketing EDGE has been helping to develop the next generation of marketing leaders — we’re ready to soar!
When DMA decided to overhaul its annual convention, the first step was to do a thorough assessment of what today’s marketers want
Why invest in a booth presence at a tradeshow without a strategy that will optimize booth traffic from your target audience?
When I first started in this business, I remember that our new business pitch at Ogilvy & Mather Direct always included a page about the many awards the agency had won — and the DMA ECHO Award was always front and center.