Trade Associations-Trade Shows

WWTT: Sweet Swag from DMA's &THEN
October 21, 2016 at 8:00 am

In this episode, Melissa spends some time looking at what is often the favorite thing about conferences with exhibit halls: booth swag.

7 Tools to Automate Sales at Trade Shows
October 20, 2016 at 9:10 am

Marketers use various means to test their campaigns. If they’re using email, they may A/B test. If they judge websites, they may pick multivariate testing. If they’re putting out new products, they may convene focus groups. But for the latter, one vendor is saying they should use trade show attendees instead. Wait, what? Aren’t trade […]

DMA to Drop 'Direct' From Name
October 18, 2016 at 8:00 am

“Direct” may be the most controversial word in marketing. To some it’s any marketing that’s directly addressable, others think …

7 Tools to Automate Sales at Trade Shows
October 14, 2016 at 2:27 pm

Marketers use various means to test their campaigns. If they’re using email, they may A/B test. If they judge websites, they may pick multivariate testing. If they’re putting out new products, they may convene focus groups. But for the latter, one vendor is saying they should use trade show attendees instead. Wait, what? Aren’t trade […]

Innocence and Experience at Dreamforce
October 5, 2016 at 8:00 am

I’m at Dreamforce for the third time, and it’s massive. What drives thousands of marketers across the country to these mega shows?