Trade Associations-Trade Shows
On Thursday, Aug. 15, Target Marketing hosted the Integrated Marketing Virtual Conference — a day of live sessions for marketers.
For nearly half a century, Marketing EDGE has been helping to develop the next generation of marketing leaders — we’re ready to soar!
When DMA decided to overhaul its annual convention, the first step was to do a thorough assessment of what today’s marketers want
Why invest in a booth presence at a tradeshow without a strategy that will optimize booth traffic from your target audience?
When I first started in this business, I remember that our new business pitch at Ogilvy & Mather Direct always included a page about the many awards the agency had won — and the DMA ECHO Award was always front and center.
It seems easy enough to answer the question: How to know if a marketing campaign measures up? But managing client expectations (whether they're internal or external) is sometimes more fuzzy
A 16 percent increase in digital advertising spending from 2013 to 2014 isn't too shabby. It's "$49.5 billion in 2014" not-too-shabby, actually, according to the "IAB Internet Advertising Revenue Report" from the Interactive Advertising Bureau. The thing is, the report prepared by PwC U.S. also has this disclaimer: "*This survey no longer captures email as an advertising format (effective 2014)."