Trade Associations-Trade Shows

WWTT: Sweet Swag from DMA's &THEN
October 21, 2016 at 8:00 am

In this episode, Melissa spends some time looking at what is often the favorite thing about conferences with exhibit halls: booth swag.

7 Tools to Automate Sales at Trade Shows
October 20, 2016 at 9:10 am

Melissa was in sunny LA with some of the Target Marketing team attending the annual DMA &THEN conference this week. In this episode of “What Were They Thinking?” she spends some time looking at what is often the favorite thing about conferences with exhibit halls: booth swag.

DMA to Drop 'Direct' From Name
October 18, 2016 at 8:00 am

“Direct” may be the most controversial word in marketing. To some it’s any marketing that’s directly addressable, others think …

7 Tools to Automate Sales at Trade Shows
October 14, 2016 at 2:27 pm

Melissa was in sunny LA with some of the Target Marketing team attending the annual DMA &THEN conference this week. In this episode of “What Were They Thinking?” she spends some time looking at what is often the favorite thing about conferences with exhibit halls: booth swag.

Innocence and Experience at Dreamforce
October 5, 2016 at 8:00 am

I’m at Dreamforce for the third time, and it’s massive. What drives thousands of marketers across the country to these mega shows?