Trade Associations-Trade Shows

Extreme Social Listening
July 22, 2015 at 8:00 am

Alex & Ani CMO Ryan Bonifacino talks about how to build deep customer connections through social listening.

And Then What? DMA Reinvents the Annual
June 29, 2015 at 8:00 am

Almost a centenarian, the Direct Marketing Association is moving quickly to reinvent itself in the smart device age. In this century,

Marketing Awards: What Are They Good For?
May 22, 2015

When I first started in this business, I remember that our new business pitch at Ogilvy & Mather Direct always included a page about the many awards the agency had won — and the DMA ECHO Award was always front and center.

Email’s Not an Ad Channel, Huh, IAB?
May 1, 2015

A 16 percent increase in digital advertising spending from 2013 to 2014 isn't too shabby. It's "$49.5 billion in 2014" not-too-shabby, actually, according to the "IAB Internet Advertising Revenue Report" from the Interactive Advertising Bureau. The thing is, the report prepared by PwC U.S. also has this disclaimer: "*This survey no longer captures email as an advertising format (effective 2014)."