Marketers love early adopters. Where some may be missing a trick, however, is completely ignoring non-adopters and un-adopters.
People looking at a banner for a what appears to be a new miracle drug called Revival might be
Vishal Khanna shares how he uses tech to expand his marketing capabilities, and what other marketers with limited resources can do.
It’s not about points or free gifts anymore; it’s about what money can’t buy.