Direct Mail for 2017 
December 15, 2016 at 8:00 am

Time is flying so we need to get started on planning direct mail campaigns for 2017. I really do mean planning, too. It takes time to

2016: What Did I Know?
December 7, 2016 at 8:00 am

Very early this year, I set down a series of marketing predictions for what we’d see in 2016. Now’s time to find out: What did I know?

5 Steps to Success for Today’s CMOs
December 6, 2016 at 8:00 am

Being a CMO is an exhilarating experience — it’s a lot like running a triathlon and then following it with a base jump. Not only do you

The Trumping of America 
November 29, 2016 at 8:00 am

In September 2015, I predicted Donald Trump would win the White House simply because of his mastery of psychology-based marketing. He