We’ve talked about multichannel marketing and cross-channel marketing, but creating unified omnichannel customer experiences has mostly been the province of retailers and e-tailers. Today that’s changing, and omnichannel marketing has emerged as a main concern for marketers across all industries.
A contest can reel people in, making marketers love them. But they’re also full of legal risks.
“Omnichannel” is a retail buzzword. But the omnichannel customer experience is no longer something other marketers can ignore.
“Omnichannel” is seen as a retail buzzword. But the omnichannel customer experience is no longer something other marketers can ignore.
This is the first in a series of posts about the three greatest challenges facing marketing organizations in 2018.
In content strategy, you have the same 5 Ws as found in journalism, but they should be employed a little bit differently.