Flashy new technologies catch our eye—as they should—but sometimes they become the proverbial cart pulling the horse. This situation
“Really? Start with strategy, not technology.” That was the epiphany from an attendee I overheard during a conference on CRM technology a few years ago. With a heavy sigh of relief, he added, “That makes so much sense.” Not much has changed. Flashy new technologies catch our eye — as they should — but sometimes […]
During the opening keynote of FUSE Enterprise, chief strategy advisor for the Content Marketing Institute will address what it will
What’s holding you back from creating your next breakthrough marketing campaign? It’s probably you. Why? Because instead of coming up with a new big idea that you can test, you may be just shuffling the same deck of cards. So how do you discover the big idea? Here are a few ...
Charlie Fusco’s concepts are a bit different than other marketing experts, for example, her quantum media theory.
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