Strategy

Behavioral Segmentation for Hyper-Targeted Mobile Engagement
March 28, 2017 at 8:00 am

“Really? Start with strategy, not technology.” That was the epiphany from an attendee I overheard during a conference on CRM technology a few years ago. With a heavy sigh of relief, he added, “That makes so much sense.” Not much has changed. Flashy new technologies catch our eye — as they should — but sometimes […]

Discovering the Big Idea
March 15, 2017 at 8:00 am

What’s holding you back from creating your next breakthrough marketing campaign? It’s probably you. Why? Because instead of coming up with a new big idea that you can test, you may be just shuffling the same deck of cards. So how do you discover the big idea? Here are a few ...

Your Ultimate Marketing Stack
February 22, 2017 at 8:00 am

If you’re not familiar with the term, your marketing stack is all of the technology and tools you use to do marketing and how they fit