Printing/Production

Direct Marketing Day @ Your Desk Virtual Conference & Expo
March 12, 2015

Direct Marketing Day @ Your Desk 2015 | Available on-demand from 3/16/15 - 6/16/15

The team at Direct Marketing IQ and Target Marketing is proud to present the Direct Marketing Day @ Your Desk Virtual Conference & Expo, now available on-demand until June 16, 2015
 
Access today for FREE... http://virtualshow.directmarketingiq.com/register/?source=004
 
As in years past, this online event explores the best practices, trends and case studies on how to take all of your direct marketing initiatives to the next level.
 
Tune in today to hear marketing masterminds such as Joe Pulizzi (Founder of Content Marketing Institute); Jeffrey Eisenberg (CEO, Buyer Legends); Pat Friesen (Content developer and Author of The Cross-Channel Copywriting Handbook); and many more!
 
Session topics include:

  • 5 Essentials to Epic Content Marketing (Keynote)
  • The Art & Science of Writing Calls to Action
  • Designing The Perfect Funnel (Keynote)
  • Brief, Blunt & Basic: How to Create Email and Social Media Messages That Sell
  • And many more

Click here to access everything the show has to offer: http://virtualshow.directmarketingiq.com/register/?source=004

###

Contact:  Alexis Henderson , Director of eLearning
e: virtualshowinfo@napco.com

Papyrus Plus: The Evolution of Direct Mail
January 15, 2015

Direct mail: It can be a contentious issue. Its very name is a problematic euphemism to some. While businesses occasionally describe it as advertising mail, those who it targets tend to have a less flattering name for the stuff. But say what you will the ROI of direct mail has been increasing year on year for the last decade. Direct mail is a very real phenomenon and in today's business environment its relative merits bear close examination.

Stand Out With Texture
October 16, 2014

How can you get your direct mail to stand out in the mailbox? Have you considered using texture? Coatings do more than just protect the print from scratching damage in the mail. They can capture interest for your direct mail piece. With all the different types of coating available, you can now choose one that really emphasizes touch. By creating a unique textured feel, your response rate will increase. Think of all the different ways you can add texture to your piece to grab attention to it.

Digital Onslaught: I'm Losing My Brain, and What’s Left Is Being Rewired
September 29, 2014

I am convinced that the ubiquity of and access to knowledge—largely digital and increasingly mobile—that I have come to depend upon today is rewiring my brain. What I used to commit to memory, I increasingly assign to libraries on my computer and in the cloud. Am I being lazy, or old, or am I equipping myself to a new age of information—and analysis-on-command?

6 Ways to Stop Mail Anonymous-ness!
August 18, 2014

Despite direct mail being a so-called "traditional" marketing approach, it has had its own technological advances of late—advances that fundamentally change the way prospects engage with your message. The advances come in the form of unique ways to customize your piece, and even the ability to personalize your piece with data about the recipient. I'll look at both topics in more depth

Does Digital-Only Work?
August 1, 2014

It seems print, because it's been around for a very long time and often costs more, has fallen out of favor for the new and exciting digital options. However, print is still very relevant in the digital world. The biggest draw for print is that it's tangible and, therefore, can stimulate more than just your visual senses. When print is integrated with digital, it can produce great results. There is a real symbiotic relationship between them that benefits both.