What Matters in Postal Concerns Now
August 31, 2015 at 8:00 am

Postal topics are not always top-of-mind for integrated marketers, but direct mail and the “mail moment” continue to be a workhorse.

Direct Mail Is Back
August 20, 2015 at 8:00 am

Last week during my IMV15 presentation for “Direct Mail is Back” we had questions that couldn’t get to. We wanted to answer them.

To QR Code or Not to QR Code?
July 23, 2015 at 8:00 am

Does a QR Code add value to direct mail? Well, yes it can. However, before you go put a QR Code on every direct mail piece you send …

The Direct Mail Advantage
July 9, 2015 at 8:00 am

Studies have shown that consumers spend more time with direct mail and remember it better than digital marketing. Are you capitalizing?

Direct Marketing Day @ Your Desk Virtual Conference & Expo
March 12, 2015

Direct Marketing Day @ Your Desk 2015 | Available on-demand from 3/16/15 - 6/16/15

The team at Direct Marketing IQ and Target Marketing is proud to present the Direct Marketing Day @ Your Desk Virtual Conference & Expo, now available on-demand until June 16, 2015
Access today for FREE...
As in years past, this online event explores the best practices, trends and case studies on how to take all of your direct marketing initiatives to the next level.
Tune in today to hear marketing masterminds such as Joe Pulizzi (Founder of Content Marketing Institute); Jeffrey Eisenberg (CEO, Buyer Legends); Pat Friesen (Content developer and Author of The Cross-Channel Copywriting Handbook); and many more!
Session topics include:

  • 5 Essentials to Epic Content Marketing (Keynote)
  • The Art & Science of Writing Calls to Action
  • Designing The Perfect Funnel (Keynote)
  • Brief, Blunt & Basic: How to Create Email and Social Media Messages That Sell
  • And many more

Click here to access everything the show has to offer:


Contact:  Alexis Henderson , Director of eLearning

Papyrus Plus: The Evolution of Direct Mail
January 15, 2015

Direct mail: It can be a contentious issue. Its very name is a problematic euphemism to some. While businesses occasionally describe it as advertising mail, those who it targets tend to have a less flattering name for the stuff. But say what you will the ROI of direct mail has been increasing year on year for the last decade. Direct mail is a very real phenomenon and in today's business environment its relative merits bear close examination.