Postal

Postal - All Cleaned Out
September 1, 2003

Users of First-Class mail who have not yet complied with U.S. Postal Service (USPS) Move Update rules are feeling the sting. Earlier this year, the agency began reclaiming postage discounts from marketers who have not run their lists through National Change of Address (NCOA), Fastforward or Address Correction Service (ACS). "It has become a huge financial burden for the USPS to deal with undeliverables," says Gary Van Roekel, vice president of sales and marketing for Melissa Data, a postal automation software provider. To maximize postal savings, Van Roekel recommends marketers take advantage of the benefits of Move Update features: NCOA: The file contains