Postal

Direct Mail Drives Membership
February 16, 2017 at 8:00 am

Many museums are struggling to maintain current membership levels, let alone increase them. This is where direct mail can help.

USPS Prices Go Up on Sunday
January 20, 2017 at 8:00 am

At 12:01 a.m. on Sunday, First Class stamps will cost 49 cents. USPS says it will also increase postage prices on other products, such

The 5 Steps of Direct Mail Marketing 
December 1, 2016 at 8:00 am

Clean up your future direct mail campaigns by planning them better. There are five steps to take before you send out your campaign.

USPS Gets PRC OK for a 2017 Price Rise
November 17, 2016 at 8:00 am

USPS prices are going up in 2017. First Class mail goes from 47 to 49 cents on Jan. 22, with other products seeing varying price

How to Make Unclean Data Good As New 
November 1, 2016 at 8:00 am

The amount of data in a marketer’s hands can sometimes be overwhelming, especially while trying to keep that data clean and current.

3 Ways to Make Your Postcards Stand Out
October 20, 2016 at 8:00 am

Back in the day (yes, I was a creative back then), prior to cheap 4-Color process printing, you had to find creative, inexpensive ways

USPS Requests January Price Hikes
October 14, 2016 at 8:00 am

USPS has filed notice with the Postal Regulatory Commission (PRC) of price changes for Mailing Services products it’s planning to have

Why Bigger Direct Mail Works
September 19, 2016 at 8:00 am

See how some marketers use oversized self-mailers to deliver their message and drive response.