Postal

How to Supercharge Your Direct Mail ROI
May 10, 2017 at 10:34 am

You probably don’t like spoilers for movies, but how about for your direct mail? The reason I’m asking is because the U.S. Postal Service has rolled out a new tracking feature called Informed Delivery in the last few months. And it has implications for how the customer, the mail service vendor, and marketers operate in […]

Take It From This Copywriter — You Need a Lift!
March 24, 2017 at 8:00 am

You probably don’t like spoilers for movies, but how about for your direct mail? The reason I’m asking is because the U.S. Postal Service has rolled out a new tracking feature called Informed Delivery in the last few months. And it has implications for how the customer, the mail service vendor, and marketers operate in […]

Why the Lift Letter Deserves a Rebirth
March 15, 2017 at 8:37 am

You probably don’t like spoilers for movies, but how about for your direct mail? The reason I’m asking is because the U.S. Postal Service has rolled out a new tracking feature called Informed Delivery in the last few months. And it has implications for how the customer, the mail service vendor, and marketers operate in […]

Lead Generation Case Study: Customized Mailings to Drive Registrations
March 10, 2017 at 8:00 am

You probably don’t like spoilers for movies, but how about for your direct mail? The reason I’m asking is because the U.S. Postal Service has rolled out a new tracking feature called Informed Delivery in the last few months. And it has implications for how the customer, the mail service vendor, and marketers operate in […]

Direct Mail Drives Membership
February 16, 2017 at 8:00 am

Many museums are struggling to maintain current membership levels, let alone increase them. This is where direct mail can help.

USPS Prices Go Up on Sunday
January 20, 2017 at 8:00 am

At 12:01 a.m. on Sunday, First Class stamps will cost 49 cents. USPS says it will also increase postage prices on other products, such