Bo Diddley Knows Direct Mail
October 1, 2015 at 4:19 pm

Direct mail comes in a variety of shapes and sizes, across many forms: letters, postcards, self-mailers, dimensional mail, catalogs and

USPS to Court: Give Us More Money!
September 2, 2015 at 8:00 am

USPS needs more money, it says in its appeals court filing of a Postal Regulatory Commission ruling. That ruling would’ve kept a 4.3

What Matters in Postal Concerns Now
August 31, 2015 at 8:00 am

Postal topics are not always top-of-mind for integrated marketers, but direct mail and the “mail moment” continue to be a workhorse.

To QR Code or Not to QR Code?
July 23, 2015 at 8:00 am

Does a QR Code add value to direct mail? Well, yes it can. However, before you go put a QR Code on every direct mail piece you send …

The Direct Mail Advantage
July 9, 2015 at 8:00 am

Studies have shown that consumers spend more time with direct mail and remember it better than digital marketing. Are you capitalizing?

USPS Goes Digital With Daily ‘Real Mail Notification’
May 20, 2015

Snail mail is about to pick up the pace and enter real time, says USPS Postmaster General Megan Brennan. Speaking Monday during the National Postal Forum, an industry trade show held this year in Anaheim, Calif., she told direct mailers about a soon-to-come product called "Real Mail Notification," according to and