Betty Su, Executive Director, Brand Marketing, USPS, answers questions from Direct Marketing Day @ Your Desk attendees.
Snail mail is about to pick up the pace and enter real time, says USPS Postmaster General Megan Brennan. Speaking Monday during the National Postal Forum, an industry trade show held this year in Anaheim, Calif., she told direct mailers about a soon-to-come product called "Real Mail Notification," according to EcommerceBytes.com and PostalNews.com.
Consumers may notice they're getting fewer postcards from friends, but USPS says direct marketers are still fans of the mail option. Specifically citing a product called "Every Door Direct Mail," USPS says on Monday that what it first issued as "postal cards" in 1873 are still distributed in the billions each year.
Direct mailers and consumers aren't getting the best possible USPS service they can receive and the "outrageous" delays need to end, say members of the American Postal Workers Union. While not mentioning the word "strike," union members say tomorrow they will "rally in more than 85 cities in 36 states across the country."
Postage prices are increasing on May 31, USPS confirms on Friday. A 2 percent, almost across-the-board rise will happen on that day now that the Postal Regulatory Commission approves of hikes on all mail types. "Rate changes among the five major service classes are to include an average 1.949 percent increase for First Class mail, 1.926 percent increase for Standard Mail, 1.966 percent increase for Periodicals, and a 1.787 percent increase for Package Services," USPS tells Target Marketing on Friday. "Single-piece, one-ounce, stamped First Class Mail letters are set to remain at 49 cents, with Forever Stamps also frozen at 49 cents. Additional ounce rates for letters will rise by one cent to 22 [cents], with letters to all international destinations rising by 5 [cents] (4.3 percent) to $1.20, and postcard rates rising by a cent to 35 [cents]. Metered single-piece letters will see prices rise by half a cent (1.1 percent) to 46.5 [cents]."