Multichannel Integration

How to Supercharge Your Direct Mail ROI
May 10, 2017 at 10:34 am

Organizing the right customer data, buying the right materials, designing letters, printing out mailings, stuffing envelopes, and paying for postage … all of this seems like a lot of trouble for a company to go through. So why is costly “junk mail” landing in the mailboxes of so many Americans? Why does it persist, even […]

Marketing Mix Trends: 2010-2016
April 18, 2017 at 4:07 pm

Organizing the right customer data, buying the right materials, designing letters, printing out mailings, stuffing envelopes, and paying for postage … all of this seems like a lot of trouble for a company to go through. So why is costly “junk mail” landing in the mailboxes of so many Americans? Why does it persist, even […]

Mobile User Experience: The Road to Maturity
April 6, 2017 at 10:21 am

Organizing the right customer data, buying the right materials, designing letters, printing out mailings, stuffing envelopes, and paying for postage … all of this seems like a lot of trouble for a company to go through. So why is costly “junk mail” landing in the mailboxes of so many Americans? Why does it persist, even […]

Content Marketing for Profitability
March 20, 2017 at 8:00 am

Content marketing isn’t just about results. It’s about profit: The more efficient your content marketing, the more profitable. One way