Multichannel Integration

10 Reasons You'd Be Crazy Not to Use Direct Mail to Drive Website Traffic
April 6, 2018 at 2:35 pm

Omnichannel marketing is not just for retailers anymore. While the bricks-to-clicks journey is what first brought the word “omnichannel” to the marketing lexicon, today’s proliferating communication technologies mean customers for just about every brand are interacting with those brands through just about every channel. In fact, according to a recent omnichannel marketing survey of Target […]

Omnichannel for All
March 16, 2018 at 1:13 pm

We’re at the point where technology isn’t just offering new options for interacting with customers, it’s demanding them.

The State of Omnichannel Marketing
March 8, 2018 at 8:00 am

We’ve talked about multichannel marketing and cross-channel marketing, but creating unified omnichannel customer experiences has mostly been the province of retailers and e-tailers. Today that’s changing, and omnichannel marketing has emerged as a main concern for marketers across all industries.