Mobile Marketing

3 Mobile Mistakes to Avoid
April 29, 2016 at 8:00 am

Today, brands recognize the importance of a proper mobile marketing strategy, but many still miss the mark to maximize their revenue

LG Electronics Sells Benefits in Email
April 14, 2016 at 8:00 am

How do you generate excitement for people to upgrade to a new phone? For LG, the challenge was met by an email offering real benefits.

March Madness - the Ads That Cut It
April 1, 2016 at 8:00 am

Tomorrow, March Madness continues into April. Ads already worked on men who got tournament-timed vasectomies, and they will be members

Mobile As a Secret Marketing Weapon
March 31, 2016 at 8:00 am

In-the-know brands know on-the-go consumers are the most likely ones to become customers right away, so the marketers are monitoring

2 Hottest Mobile Marketing Trends
March 25, 2016 at 8:00 am

The “selfie” generation likes mobile apps. Millennials spend the most time in apps. Ages 45-plus may prefer email. Maybe that’s an app.

Mobile in the Media: 5 Ways to Success in 2016
March 11, 2016 at 5:16 pm

Monday, we ran my video talking about how TV ads don’t matter anymore, largely because of changing viewing habits. Tuesday morning, I came in and saw this chart from eMarketer, showing that 96 percent (!) of Americans go online while they’re watching TV, 79 percent from their smartphones. Hallelujah! All of those viewers are just […]

The Complete Guide to Mobile Success
March 11, 2016 at 5:11 pm

Monday, we ran my video talking about how TV ads don’t matter anymore, largely because of changing viewing habits. Tuesday morning, I came in and saw this chart from eMarketer, showing that 96 percent (!) of Americans go online while they’re watching TV, 79 percent from their smartphones. Hallelujah! All of those viewers are just […]