Mobile Marketing

The MarTech Money Round-up: Feb. 9, 2016
February 9, 2016 at 8:00 am

Last week, investors funded new marketing technology (MarTech) that serves ads targeted to consumers based on their social photos and

Best Times for App Marketing
February 8, 2016 at 8:00 am

As much as Americans love their phones, their behaviors on the devices can sometimes be a mystery to marketers. AppsFlyer comes to the

Free Virtual Reality Is Totally Metal
February 3, 2016 at 8:00 am

When it comes to technology, adoption is everything. And that’s a great opportunity for marketers … like Megadeth.

Are You Ready for Virtual Reality?
February 1, 2016 at 8:00 am

While any company can use virtual or augmented reality in their communications, it won’t be cost-effective unless it fits into your

Consider Your Brand in 3D
February 1, 2016 at 8:00 am

There’s a radical shift taking place. Rapid advancement in mobile technology has made virtual reality (VR) a reality. With it comes

Minding the Gap: How In-Store Mobile Marketing is Reaching Across Generations
November 5, 2015

Thanks in part to the vast amount of recent changes in consumer technology and digital avenues available, many marketers are beginning to question the effectiveness of targeting generations solely based on common characteristics. According to a 2003 academic paper, "Cohort segmentation: An exploration of its validity," only 45 percent of the respondents actually align with their generation's characteristics. Therefore, it's become more clear that generational marketing pigeonholes and oversimplifies the differing age groups’ needs and wants.