Mobile Marketing

3 Mobile Mistakes to Avoid
April 29, 2016 at 8:00 am

Today, brands recognize the importance of a proper mobile marketing strategy, but many still miss the mark to maximize their revenue

LG Electronics Sells Benefits in Email
April 14, 2016 at 8:00 am

How do you generate excitement for people to upgrade to a new phone? For LG, the challenge was met by an email offering real benefits.

March Madness - the Ads That Cut It
April 1, 2016 at 8:00 am

Tomorrow, March Madness continues into April. Ads already worked on men who got tournament-timed vasectomies, and they will be members

Mobile As a Secret Marketing Weapon
March 31, 2016 at 8:00 am

In-the-know brands know on-the-go consumers are the most likely ones to become customers right away, so the marketers are monitoring

2 Hottest Mobile Marketing Trends
March 25, 2016 at 8:00 am

The “selfie” generation likes mobile apps. Millennials spend the most time in apps. Ages 45-plus may prefer email. Maybe that’s an app.

Mobile in the Media: 5 Ways to Success in 2016
March 11, 2016 at 5:16 pm

This year, smartphone users are predicted to top 2.08 billion worldwide. Not only is ownership increasing, but smartphone users are becoming more dependent upon their devices as well. Eighty-nine percent of adults check their smartphones several times per day or more, and over a third of consumers are never able to fully disconnect from their […]

The Complete Guide to Mobile Success
March 11, 2016 at 5:11 pm

This year, smartphone users are predicted to top 2.08 billion worldwide. Not only is ownership increasing, but smartphone users are becoming more dependent upon their devices as well. Eighty-nine percent of adults check their smartphones several times per day or more, and over a third of consumers are never able to fully disconnect from their […]

The MarTech Money Round-up: Feb. 9, 2016
February 9, 2016 at 8:00 am

Last week, investors funded new marketing technology (MarTech) that serves ads targeted to consumers based on their social photos and