Marketing Automation

Marketing Automation, E-mail Marketing and Social Media
May 1, 2010

Marketing Automation: Sometimes marketers just want a one-stop shop. Enter ClickSquared of Waltham, Mass., a cross-channel and e-mail marketing solution provider, and its third generation SaaS platform, Click 3G.

Social Media, E-mail and Marketing Automation
April 1, 2010

Social Media: The musical overlay of carefree whistling on Toronto-based Syncapse Corp.'s product demonstration video makes deploying and monitoring social network presences sound easy.

Jaspersoft's Nick Halsey on Marketing Automation Software
September 23, 2009

One thing's for sure: If there's a company with an appropriate tool to analyze project performance, it's Jaspersoft. And the most recent project the San Francisco-based open source business intelligence software provider chose to track was its own effort to increase its lead conversions.

Six Emerging Trends in Marketing Automation
September 12, 2007

More challenges await marketers than ever before, with channel proliferation and spiraling costs, along with an overcrowded media landscape that often gets in the way of effective customer communications. Meanwhile, complex internal processes, including outdated organizational structures and technologies, impede the business of developing offers. To overcome these challenges, 70 percent of marketers use some kind of marketing automation. That figure represents one of the findings in a new whitepaper released by New York–based Winterberry Group, and sponsored by the Direct Marketing Association’s Marketing Technology Council. Marketing Automation and the Enterprise Opportunity was produced after conducting in-depth interviews with more than 50 senior marketing