For years, email marketers have relied on a metric that was thought to be a rock-solid indicator of two things: That the number of clicks or opens could be translated as a measure of engagement, and that by pruning dead subscribers from a list, and thereby increasing your engagement, your reputation with ISPs would be increased. However, Dela Quist—the CEO of London-based email marketing agency AlchemyWorx—shook up the email marketing world, as reported by Ken Magill this week, by challenging the long-held doctrine of not emailing to inactive subscribers.
EMARKETING + COMMERCE & TARGET MARKETING ANNOUNCE 7TH ANNUAL VIRTUAL CONFERENCE & EXPO
The teams at eM+C and Target Marketing are proud to present the 2014 All About eMail Virtual Conference & Expo, now available on-demand until 2/17/15.
Click here to learn more/access for FREE.
As in years past, this online event explores tips, tools and best practices in email marketing, along with the latest email trends and case studies for marketers.
The event features marketing masterminds such as Shar VanBoskirk, VP, Principal Analyst serving Marketing Leadership Professionals, Forrester; Jessica Higgins, VP, Creative Director, BrightWave; Liz Ryan, President, Relish Tray Media; Pat Friesen, Direct Marketing Writer/Copywriter/ Creative Strategist, Pat Friesen & Company; Cyndie Shaffstall, Founder, Spider Trainers; Jeanne Jennings, Vice President, Global Strategic Services, Alchemy Worx; Bob Bly, Copywriter/Internet Marketing Strategist; and MORE.
Session topics include:
- The Next Frontier of Email Marketing (presented by Forrester)
- Email in a Smartphone World
- Email Acquisition
- Perfecting Your From Lines, Subject Lines and Pre-Header Text
- Spam Standards, Enforcement and Legal Requirements in the US and Abroad (Especially Canada)
- Cadence: Email Rhythms to Nurture Prospects and Keep Customers
- The intersection of email and content marketing
- Top Email Triggers, Retargeting and Automation Tactics
Click here for more info on what the show has to offer, and check it out! http://virtualshow.emarketingandcommerce.com/register/?source=004
Contact: Alexis Henderson, Director of eLearning, firstname.lastname@example.org
Bruce Biegel will present findings from Winterberry Group’s research “Going Global: The Cross-Border Audience Opportunity.”
In this session, marketers will learn about the landscape of current data industry and marketers’ perspectives and more.
Attend this session to hear how to skip the sinning and land a spot in marketing heaven!
Back in the day of direct mail, nearly all marketers had seed names on their lists in order to monitor the delivery time of mailed campaigns, as well as how authorized partners were using their list. Today, the only group I consistently hear speak of seed names are list vendors
Everyone who uses direct mail needs to know this. If shouting it from the top of a mountain would help, I'd do it. But writing this article seems more effective. Here's the deal: Your mailing list is the most important part of your direct mail campaign. "Really?" You say. "Surely it's the design ... or the copywriting?" No. It's the mailing list. And here's why
Learn how you can use evolved email marketing strategies like behavior-based email triggers, interactive features & responsive design.
If something doesn't make money, then it doesn't make sense. Email marketers are often underappreciated (and underpaid) because they don't effectively connect the dots for executives on the true ROI of their marketing efforts. Jeff Rohr's proposed solution is to change the conversation by adjusting the way marketers view what they contribute. In sum, stop telling people you build email lists and start telling them you're building proprietary assets that are exclusive to your company