Since your response rate is directly related to who you are sending mail to, purchasing a mailing list can be a real challenge. There are so many options to choose from that it can be overwhelming. But first, it’s important to have a trusted purchase list source. You should be informed of where it gets […]
Marty Sass, a pioneering list broker and direct marketer, passed away on July 24 in Boca Raton, Fla. He was 90.
Business marketers always complain about their data. But our latest study shows prospecting data is over 90% surprisingly accurate.