Google has asked Oracle to pay the $4 million legal costs it accrued as part of the Java dispute between the two. In a court filing, originally posted by Wired, the search giant asked that Oracle pay costs including printing and copy fees, compensation for expert appointments, and filing fees for both printed and electronic excerpts over the course of the case.
Facebook and Yahoo said Friday they have agreed to an expanded advertising partnership while settling a controversial patent lawsuit that was initiated by Yahoo's former CEO, who was ousted in a résumé-padding scandal two months ago.
The online ad industry tried once again in a hearing Thursday to convince Congress its self-regulation plan is working, even as one of its most important members, Microsoft, has broken ranks. Bob Liodice, president and CEO of the Association of National Advertisers, testified before the Senate Commerce Committee to give a raft of updated stats on the privacy icon that lets consumers opt out of tracking: a trillion ads with the icon served per month, a million consumer opt-outs since January 2011 and hundreds of companies licensing the icon.
Why do some people think Google is their very own reputation management tool? After Google rejected a May 2012 Digital Millennium Copyright Act (DMCA) takedown request over a photo of himself sticking his tongue out, a minority owner of the Miami Heat has sued the search engine and the blogger responsible for posting the image. In fact, it's the second time he's filed suit against the blogger; he lost his defamation case last year.
The European Commission said preventing Microsoft from automatically blocking tracking of Internet Explorer (IE) users could distort the market. A letter sent to the Worldwide Web Consortium last week came as the organization convened for meetings over three days to discuss details of would-be global Do-Not-Track standards. Coincidentally, members met at Microsoft's Bellevue, Wash. offices. Microsoft at the end of May shocked the online ad industry and privacy advocates with news that it will automatically enable Do Not Track (DNT) for users in version 10 of IE.
Google is being sued by the Texas attorney general, who alleges that the search giant is withholding documents from the state. The tribulation started two years ago as an antitrust lawsuit but has since expanded into an investigation that sees Texas Attorney General Greg Abbott seeking a court order to get Google to turn over documentation not subject to attorney-client privilege.
Apple has resolved its iPad branding difficulties Down Under. An Australian federal court judge Thursday ordered Apple to pay a $2.29 million fine for potentially misleading consumers over the 4G capabilities of its new iPad tablet. Judge Mordecai Bromberg found that Apple deceived Australian consumers by claiming in its advertising that the "iPad with WiFi + 4G" could connect with 4G cellular networks in Australia, despite its incompatibility with the country's sole 4G network.
Only 53 percent of companies have a formal social media policy, and 42 percent say "No" to any social media use, according to a recent article on Mashable (with help from PayScale). It's shocking that barely half of the companies have a social media policy to help guide employees on proper conduct. It's even more disturbing that almost half of the companies try to deny social media use altogether.
Google has received more than 1,000 requests from authorities to take down content from its search results or YouTube in the last six months of 2011, the company said on Monday, denouncing what it said was an alarming trend. In its twice-yearly Transparency Report, the world's largest web search engine said the requests were aimed at having some 12,000 items overall removed, about a quarter more than during the first half of last year.
Microsoft has filed for a patent for technology to target ads to consumers based on their emotional states, taking the notion of "tracking" to a literal level. In an application filed in December 2010 but just made public last week, Microsoft sought to patent an advertising engine that gauges people's emotional states based on their search queries, emails, instant messages and use of online games, as well as facial expressions, speech patterns and body movements.