Legislation

Silent Movies Sell Better, Says Facebook
February 12, 2016 at 8:00 am

Imagine being in a meeting. Now imagine being bored and opening up Facebook, only to be greeted by a goat-scream video that outs you as

FTC Releases Guidance on Native Advertising
January 19, 2016 at 8:00 am

“Native advertising” — the practice of integrating advertising with editorial content — has exploded in recent years. Spending in this

How to Do Telemarketing Without Getting Sued
May 27, 2015

The Federal Communication Commission's (FCC's) heightened focus on "robocalling" has become fertile ground for class action lawsuits, with many marketers and advertising agencies wary of liability. Under the Telephone Consumer Protection Act of 1991 (TCPA), individuals have had to provide express consent to receive certain types of calls from marketers and have the right to tell companies to stop calling.

6 Pitfalls That Can Make Your Marketing Illegal
April 15, 2015

Marketers today face a constantly evolving landscape of laws and regulations affecting their businesses. In 2009, the Federal Trade Commission (FTC) published final guidelines affecting online marketing or direct website advertising. Subsequent to the implementation of these regulations, marketers have faced significant liability for non-compliance

Denny’s Zinger: The Selling of a President and Why Hillary Will Lose
April 10, 2015

Many years ago, I wrote The Fingered City, about how the Mafia ran a candidate for mayor of New York City. In 1969, to research the novel, I joined the Republican-Liberal primary campaign as an advance man for Fioravante (Fred) Perrotta, Mayor John Lindsay's choice for City Controller.