Legislation

Telemarketing’s Untold Perils
April 1, 2016 at 3:45 pm

Under the Telephone Consumer Protection Act (TCPA), telemarketers must have prior express written consent before using automated

Silent Movies Sell Better, Says Facebook
February 12, 2016 at 8:00 am

Imagine being in a meeting. Now imagine being bored and opening up Facebook, only to be greeted by a goat-scream video that outs you as

FTC Releases Guidance on Native Advertising
January 19, 2016 at 8:00 am

“Native advertising” — the practice of integrating advertising with editorial content — has exploded in recent years. Spending in this

How to Do Telemarketing Without Getting Sued
May 27, 2015

The Federal Communication Commission's (FCC's) heightened focus on "robocalling" has become fertile ground for class action lawsuits, with many marketers and advertising agencies wary of liability. Under the Telephone Consumer Protection Act of 1991 (TCPA), individuals have had to provide express consent to receive certain types of calls from marketers and have the right to tell companies to stop calling.