In this post, we explore the demand generation function. What should be part of this function on a “shared services” team?
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In last month’s blog post, I discussed the ideal marketing operations (MO) structure — the why and how to centralize this vital function. In this post, we explore the demand generation function. What should be part of this function and how to reconcile it with having a “shared services” team in MO? How would you […]
Marketers will learn how predictive analytics can help in the long B-to-B sales cycle.
When you employ digital marketing identification and validation tools with your targeting data, you can do some amazing things.