Lead Nurturing

The CabinetM Top Shelf: 6 Lead Scoring Tools
September 29, 2016 at 12:27 pm

In last month’s blog post, I discussed the ideal marketing operations (MO) structure — the why and how to centralize this vital function. In this post, we explore the demand generation function. What should be part of this function and how to reconcile it with having a “shared services” team in MO? How would you […]

Donald Trump Gets the Why Behind the Buy
May 4, 2016 at 8:00 am

Ted Cruz still doesn’t know what hit him, but Carolyn Goodman has a pretty good idea: “Trump understands the why behind the buy.”

Turn Leads Into Prospects by Nurturing
April 1, 2016 at 8:00 am

“We need more leads.” That’s the rallying cry from most sales-driven organizations. If you ask the sales team what defines a lead, they