This month we will delve into the first, and most important, of the 5 core marketing processes: The lead management process.
It can be frustratingly difficult to predict when a seemingly warm lead will suddenly go cold on you. Sometimes, there’s an obvious
Free online event for marketers looking to learn everything they can about the marketing tech and how to use it effectively.
In this post, we explore the demand generation function. What should be part of this function on a “shared services” team?
Join us as we explore how to turn your data in great customer relationships, revenue, and a more optimized customer journey.
Join us on this educational webinar to learn what’s keeping you from identifying which marketing works and which doesn’t.
In last month’s blog post, we introduced the five core marketing processes essential to effective and efficient marketing operations. This month we will delve into the first, and most important of these processes, the lead management process. I believe it is the most important because, if poorly designed and executed, marketing cannot accurately determine how […]