It can be frustratingly difficult to predict when a seemingly warm lead will suddenly go cold on you. Sometimes, there’s an obvious
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In this post, we explore the demand generation function. What should be part of this function on a “shared services” team?
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“Eighty percent of sales are closed after the fifth call or after the fifth closing attempt.” — Brian Tracy The 100 Absolutely Unbreakable Laws of Business Success Sales cycles are often long, involved processes. Each stage can be extremely complicated, and you can find yourself fielding multiple rounds of objections from several different stakeholders before […]
Marketers will learn how predictive analytics can help in the long B-to-B sales cycle.