This month we will delve into the first, and most important, of the 5 core marketing processes: The lead management process.
It can be frustratingly difficult to predict when a seemingly warm lead will suddenly go cold on you. Sometimes, there’s an obvious
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In this post, we explore the demand generation function. What should be part of this function on a “shared services” team?
Join us as we explore how to turn your data in great customer relationships, revenue, and a more optimized customer journey.
Join us on this educational webinar to learn what’s keeping you from identifying which marketing works and which doesn’t.
It’s no secret that video marketing is a powerful way for brands to tell their stories, raise awareness and generate leads. However, the promotional capacity of video is just the tip of the iceberg; it’s also a highly effective way to convert those leads into sales. A recent Vidyard study revealed that more than 70 percent […]