Lead Nurturing

The CabinetM Top Shelf: 6 Lead Scoring Tools
September 29, 2016 at 12:27 pm

In last month’s blog post, we introduced the five core marketing processes essential to effective and efficient marketing operations. This month we will delve into the first, and most important of these processes, the lead management process. I believe it is the most important because, if poorly designed and executed, marketing cannot accurately determine how […]