Google AdWords’ recent update to conversion tracking reporting boasts better customization options and more control for marketers.
Given the popularity of time capsule apps like Timehop, marketers should consider incorporating a similar concept into email campaigns.
Forget Kevin Bacon, customer-centric organizations need to create zero degrees of separation between themselves and their customers.
There are so many loyalty programs in the marketplace vying for the consumers’ attention, and many of them are not designed well.
“What’s good to know is that we can get really niche-y in our targeting,” said Doug Mitchell, the CEO and co-founder of AdAgility.
Webinars are the perfect tools for direct marketing. They let you talk directly to the customer, getting feedback as you go, and delivering valuable, targeted content to them. For B-to-B marketers they're ideal: B-to-B buyers are more content hungry than their B-to-C counterparts, partly because their purchase value tends to be higher and they prefer interactive content to make sure they're getting value for money.
We need to be aware of it. We need to make sure we’re answering the question for customers, in all our marketing materials.
This is the webinar to learn for yourself why webinars are still one of the best channels for lead generation and lead nurturing.