Lead Generation

How Much Should You Pay for a Sales Lead?
November 19, 2015 at 8:03 am

When planning a B-to-B lead generation program, you need to deliver leads at an affordable price — the “Allowable Cost per Lead.”

3 Ways to Nail Direct Marketing With Webinars
November 5, 2015

Webinars are the perfect tools for direct marketing. They let you talk directly to the customer, getting feedback as you go, and delivering valuable, targeted content to them. For B-to-B marketers they're ideal: B-to-B buyers are more content hungry than their B-to-C counterparts, partly because their purchase value tends to be higher and they prefer interactive content to make sure they're getting value for money.