Pro or con, marketers are keeping a close eye on Washington today if they have any economic stake in the Internet at all. The FCC is
Google’s reveal their reasoning for the Chrome ad blocker, and Pennywise from “It” helped Burger King troll Ronald McDonald.
Typically at Advertising Week, brands, platforms, agencies and publishers go to parties and tout their wares. This year felt different.
Is audience targeting more effective than good-old-fashioned keyword targeting? Read on, and we’ll review the differences.