How to Geo-Target Your Content Globally
October 28, 2014

Gone are the days of creating content only for a domestic audience. Users around the globe are thirsting for information from a variety of sources and places. Increased global mobile usage combined with the rise of social media among many international markets has placed an increasing demand for geo-targeting your content globally to get discovered in search.


Spanning the Globe with Google
August 19, 2014

Join us to hear how you can expand your website to seize cross-border opportunities and grow your customer base and ROI.

Denny’s Daily Zinger: GoPro—Great Digital Eye Candy
July 3, 2014

In the picture is American billionaire Nicholas Woodman, age 39. In his mouth is the $399 GoPro Hero3+ video camera that dazzled the media in late June. Attach it to a ski helmet, the back of a bird, dog, or bungee jumper and get extraordinary images. Technologists, hobbyists and investors agree. On June 25th—very first day of the stock sale on NASDAQ—GoPro shares jumped 31 percent. How grand is the GoPro experience? Very.

Canada Delivers Whopper of an Email SNAFU
March 26, 2014

A poorly worded line in Canada’s anti-spam law—set to go into effect in July—may wreak havoc on marketers’ transactional email programs. The sentence’s sloppy construction has reportedly resulted in all transactional emails being defined as commercial by the Canadian Radio-television and Telecommunications Commission. As a result, all transactional emails are subject to all the provisions of Canada’s anti-spam law, or CASL as it’s widely referred to, and must include an unsubscribe link

Irrational Customers and 2013's Tip Top Marketing Campaign
October 21, 2013

Exhale, just landed from a jam-packed Direct Marketing Association DMA13 conference ... You have to hand it to New Zealanders. For two years' running, that nation's marketing practitioners have nailed a Diamond ECHO from the Direct Marketing Association's International ECHO Awards, which were presented last week during DMA13, the association's annual conference in Chicago.

How to Rank on China's Biggest Search Engine
August 27, 2013

Here at Econsultancy, we’ve covered the search engine Baidu on our blog before through one of our guest bloggers Eddie Choi. With around 600 million Internet users and an economy that, despite the slowdown, continues to strengthen, China represents a huge potential market for companies willing to invest there. However, there are differences in best practice between search marketing in China and for the rest of the world. To cover that, we’ve just launched the "Baidu Search Best Practice Guide" in association with China Search International. As a preview, here are four tips to whet your appetite

Don't Talk to Me. I'm in 'Stealth Mode.'
July 12, 2013

I recently returned from a two-week trek in Nepal. While we spent most of our time in the remote Upper Mustang region of the country, cut off from electricity, clean water and the Internet, I did spend several days in Kathmandu. And I left with a few wonderful marketing lessons—some good and some not so good. Hopefully you'll be able to recognize and leverage the good ones