Identify low-hanging fruit that can quickly kick start your Hispanic outreach efforts and create offers and messaging for this market.
Consumers are demanding more immediacy from brands as advances in technology and social media increasingly shape how they want to interact with just about everyone and everything in their lives.
Gone are the days of creating content only for a domestic audience. Users around the globe are thirsting for information from a variety of sources and places. Increased global mobile usage combined with the rise of social media among many international markets has placed an increasing demand for geo-targeting your content globally to get discovered in search.
In the picture is American billionaire Nicholas Woodman, age 39. In his mouth is the $399 GoPro Hero3+ video camera that dazzled the media in late June. Attach it to a ski helmet, the back of a bird, dog, or bungee jumper and get extraordinary images. Technologists, hobbyists and investors agree. On June 25th—very first day of the stock sale on NASDAQ—GoPro shares jumped 31 percent. How grand is the GoPro experience? Very.
A poorly worded line in Canada’s anti-spam law—set to go into effect in July—may wreak havoc on marketers’ transactional email programs. The sentence’s sloppy construction has reportedly resulted in all transactional emails being defined as commercial by the Canadian Radio-television and Telecommunications Commission. As a result, all transactional emails are subject to all the provisions of Canada’s anti-spam law, or CASL as it’s widely referred to, and must include an unsubscribe link
Exhale, just landed from a jam-packed Direct Marketing Association DMA13 conference ... You have to hand it to New Zealanders. For two years' running, that nation's marketing practitioners have nailed a Diamond ECHO from the Direct Marketing Association's International ECHO Awards, which were presented last week during DMA13, the association's annual conference in Chicago.
Here at Econsultancy, we’ve covered the search engine Baidu on our blog before through one of our guest bloggers Eddie Choi. With around 600 million Internet users and an economy that, despite the slowdown, continues to strengthen, China represents a huge potential market for companies willing to invest there. However, there are differences in best practice between search marketing in China and for the rest of the world. To cover that, we’ve just launched the "Baidu Search Best Practice Guide" in association with China Search International. As a preview, here are four tips to whet your appetite
I recently returned from a two-week trek in Nepal. While we spent most of our time in the remote Upper Mustang region of the country, cut off from electricity, clean water and the Internet, I did spend several days in Kathmandu. And I left with a few wonderful marketing lessons—some good and some not so good. Hopefully you'll be able to recognize and leverage the good ones
The marketing industry “must continue to improve its creative approach and use of data to ensure that direct mail remains relevant and of interest to consumers” to avoid being seen as junk mail, according to Chris Combemale, executive director of DMA. Combemale’s warning comes off the back of the news that half of all letters delivered by Royal Mail are marketing communications. He adds: “Poor consumer insight leads to junk mail, which is bad for business. Cutting out unnecessary direct mail marketing will help to not only change consumer perceptions but also improve companies’ return on investment.”