A Free Parting Gift, From Denny Hatch
August 25, 2015 at 8:00 am

After 23 years with North American Publishing Co., this is my final column for Target Marketing. It has been a glorious ride!

A-Plus: Marketing Students Try Their Hand at Technology
April 27, 2015

It's nearly graduation time with a new legion of graduates about to enter the marketplace. In my previous post, I noted how many are seeking careers in data, and we're glad to have them in the marketing field. We need them by the thousands.

Premium Employment: Half the U.S. Workplace Relies on Data
April 13, 2015

Last month, the U.S. Department of Commerce issued a report titled "The Importance of Data Occupations in the U.S. Economy." It's a fascinating read. The report found that data plays a central role in 7.8 percent of all employment (That's 10.3 million jobs)—and more than 50 percent of all jobs involve working with data as a central component of the position

3 Things You Must Know Before Hiring a LinkedIn Trainer
March 19, 2015

Good LinkedIn sales trainers help sellers produce measurable increases in sales—not better proficiency at using the tool. Are you considering investing in a LinkedIn trainer or LinkedIn training for your reps? Ineffective training will cost you dearly. Here's a quick guide to hiring a LinkedIn trainer that will help sellers set more appointments, faster.