Do you know a marketer who deserves to be the Target Marketer of the Year? Then make a nomination!
When DMA decided to overhaul its annual convention, the first step was to do a thorough assessment of what today’s marketers want
It's nearly graduation time with a new legion of graduates about to enter the marketplace. In my previous post, I noted how many are seeking careers in data, and we're glad to have them in the marketing field. We need them by the thousands.
The Direct Marketing Club of New York (www.dmcny.org) is forming a "club within a club" for young marketing professionals under 40—the Young Leadership Group (YLG)—a forum for mentoring, networking and discussing marketing.
Last month, the U.S. Department of Commerce issued a report titled "The Importance of Data Occupations in the U.S. Economy." It's a fascinating read. The report found that data plays a central role in 7.8 percent of all employment (That's 10.3 million jobs)—and more than 50 percent of all jobs involve working with data as a central component of the position
With the amount of times that Facebook ads have changed in 2015 alone—from adding new formats to reducing organic reach—it would be understandable for even an experienced marketer to be a little bit confused.
Good LinkedIn sales trainers help sellers produce measurable increases in sales—not better proficiency at using the tool. Are you considering investing in a LinkedIn trainer or LinkedIn training for your reps? Ineffective training will cost you dearly. Here's a quick guide to hiring a LinkedIn trainer that will help sellers set more appointments, faster.