Learn how nonprofits can leverage their accounting systems to effectively meet and comply with ever evolving regulations & standards.
In 1969, I signed on to the John Lindsay mayoral Republican-Liberal primary campaign in New York City. For two and a half months …
My close friends are very concerned about their children right now. Chances are, marketers are thinking more about whom their children encounter, too. For sexual assault and religious organization fundraisers, the thoughts brought about by Josh Duggar's apology after he, one of the stars of TLC's "19 Kids and Counting," was accused of molesting five young girls are quite different.
In any communication, clarity is crucial. This is especially true of direct mail, traditionally relying on copy and design. Like never before, marketers are deploying icons and pictograms in their direct mail packages.
Yesterday was #GivingTuesday. It's the holiday season and consumers are in a giving mood. How do fundraisers ensure that mood doesn't melt with the snow? An onboarding strategy could prove the trick. On Monday, The Chronicle of Philanthropy predicted the social media event started in 2012 by the United Nations Foundation and New York's 92nd Street Y would raise $40 million or more for various nonprofits. Tom Held writes that #GivingTuesday works as a hangover cure, meant to "counter the commercialism of Black Friday and Cyber Monday with caring and giving." (Shoppers spent tens of billions of dollars between Thanksgiving Day and Cyber Monday.) A major problem for fundraisers, though, is many donors only give once.
More than 38,000 unique fundraising emails were received by Who’s Mailing What! between October 2013 and September 2014. These emails had an average word count of 472.9 and 19 percent were personalized.One-fourth of the emails (9,827) were for Social Action (Causes) and more than 2,000 in this category were personalized.