New: Fundraising in Facebook News Feeds
November 20, 2015 at 8:00 am

Facebookers tap “Home” and instantly see the News Feed, where friends and family are mixed in with marketers, who include fundraisers.

“The Walking Dead” Fans Support Make-A-Wish
October 8, 2015

Capitalizing on AMC’s hit series “The Walking Dead,” Make-A-Wish America partnered with website Omaze to offer fans of the show an opportunity to win a trip to New York Comic Com, attend a Season 6 premiere event on Oct. 9 and have lunch with one its stars for a $10 donation.

Direct Mail for Nonprofit Fundraising
October 1, 2015 at 8:00 am

One of the most common industries to use direct mail is the nonprofit sector. With the economic hard times, many nonprofits have …

Donations During Crisis: Josh Duggar and How Fundraisers, Churches Can Navigate a Tricky National Conversation
May 28, 2015 at 6:23 pm

My close friends are very concerned about their children right now. Chances are, marketers are thinking more about whom their children encounter, too. For sexual assault and religious organization fundraisers, the thoughts brought about by Josh Duggar's apology after he, one of the stars of TLC's "19 Kids and Counting," was accused of molesting five young girls are quite different.

Curiosity Killed the Seal
May 14, 2015

Emotions can be one of the strongest motivators. It’s how musicians move audiences to tears, filmmakers win awards, and also how