Fundraising

Donations During Crisis: Josh Duggar and How Fundraisers, Churches Can Navigate a Tricky National Conversation
May 28, 2015 at 6:23 pm

My close friends are very concerned about their children right now. Chances are, marketers are thinking more about whom their children encounter, too. For sexual assault and religious organization fundraisers, the thoughts brought about by Josh Duggar's apology after he, one of the stars of TLC's "19 Kids and Counting," was accused of molesting five young girls are quite different.

4 #GivingTuesday Donor Onboarding Tips
December 3, 2014

Yesterday was #GivingTuesday. It's the holiday season and consumers are in a giving mood. How do fundraisers ensure that mood doesn't melt with the snow? An onboarding strategy could prove the trick. On Monday, The Chronicle of Philanthropy predicted the social media event started in 2012 by the United Nations Foundation and New York's 92nd Street Y would raise $40 million or more for various nonprofits. Tom Held writes that #GivingTuesday works as a hangover cure, meant to "counter the commercialism of Black Friday and Cyber Monday with caring and giving." (Shoppers spent tens of billions of dollars between Thanksgiving Day and Cyber Monday.) A major problem for fundraisers, though, is many donors only give once.

Direct Marketing Doesn't Have to Make Sense, It Just Has to Make Money
October 3, 2014

There’s never been a book about direct marketing quite like this before. There are chapters that will show you how to create high-performance programs. There are off-the-wall, laugh-out-loud chapters you can’t show to your boss. There are even chapters that might tick you off. So, if you’re looking for the typical direct marketing drone-a-thon, don’t buy this book!

Retention Fundraising
September 9, 2014

There are eight main reasons why donors stop supporting organizations.

Do you know them?

You will after reading Retention Fundraising: The New Art and Science of Keeping Your Donors for Life.

When Viral Attacks: An ALS Assoc. Story
September 3, 2014

Brand reputation matters. While there are plenty of success stories in this world of fragmented media, there are also plenty of horror stories. The ALS Association learned this all too well during the long Labor Day weekend. Fundraisers and marketers have options for protecting their reputations and three of those tips are detailed below.

Start Fundraising Planning Now
September 1, 2014

Hallmark Channel celebrated the holidays in July, beginning more than a week of themed movies on the Fourth. Many retailers offer "Christmas in July" sales. Fundraisers may think they have a break from preparations until closer to the days when donors feel more empathy for others or a deeper need to find a tax deduction. But they're wrong, according to Blackbaud's "2013 Charitable Giving Report."