WWTT? 'Selling' Cats Like Used Cars
January 13, 2017 at 8:00 am

In this episode, Melissa looks at the success of Furkids’ viral “Kitty Kommercial,” and what all marketers can learn from it.

The CabinetM TopShelf: Fundraising
September 29, 2016 at 11:42 am

It happened again. I was in a meeting with the fundraising staff of a very prominent and successful nonprofit, and the leader of the major gifts program told the familiar story of how he and his staff had been pulled away from their major gift work to organize an event that “meant a lot to […]

Revisiting the Lowly Postcard
September 12, 2016 at 8:00 am

Earlier this year, I received a postcard mailing from the Share and Care Foundation, a nonprofit…