Financial Services

Is Digital Video the Next Big Thing in Financial Marketing?
September 19, 2017 at 8:00 am

As financial institutions shift more money into digital advertising, and as digital advertising absorbs the TV market, the financial services industry has to come to terms with getting media value out of a much more complex ecosystem.

The Bank of Google or Amazon? Don’t Count on It
September 19, 2017 at 8:00 am

It might seem like it is only a matter of time before the tech giants knock on banking’s door. In fact, a recent World Economic Forum report posited that big tech companies present a greater challenge to banks than fintech startups.

Tail Is a Cashback Platform Built on the Promise of Open Banking
August 15, 2017 at 9:01 am

London-based Tail is a new fintech startup that offers a glimpse into the promise of Open Banking. This is seeing upcoming legislation in the EU and U.K. force banks to offer third-party developer access to your bank account data — with your permission, of course.

New Trojan Sends Users to Fake Banking Site
August 15, 2017 at 8:00 am

A notorious banking Trojan is targeting customers of a major bank with a new email spam campaign, which directs victims to a fake login page that's indistinguishable from that of their real bank.

American Express Has a Lot to Teach You About Content Marketing
August 15, 2017 at 8:00 am

With 109.9 million cards in circulation and an estimated valuation of $18.3 billion dollars, American Express need never worry about where their next round of funding might come from. Why then, do they continue to set the gold standard for content marketing, hustling to create some of the most trusted, most genuinely useful advice for small business owners and entrepreneurs?

How Blockchains Are Used in Financial Services
August 15, 2017 at 8:00 am

While there are still several hurdles to overcome before blockchain transforms finance and banking as we know it, the potential cost and labor savings it could create for the global financial market are so appealing that many major financial institutions are investing millions in resources to research how best to implement it.