With little fanfare, the Direct Marketing Association just published a "refresh" of its "Green 15" sustainable marketing practices first announced in 2007, via the good work of the sustainability team from the DMA Ethics Policy Committee.
There are eight main reasons why donors stop supporting organizations.
Do you know them?
You will after reading Retention Fundraising: The New Art and Science of Keeping Your Donors for Life.
You have a worthy project AND you’ve identified a prospect with means. How do you connect the two in a way that produces a sizable gift? Jerold Panas, America’s premier fundraiser, shows you exactly how in How to Make a Case Your Donors Will Love.
There is no question that making the individual effort to be more environmentally conscious is a good thing. However, determining best practices can get tricky with corporations going public about going green, especially when it comes to transparency and honesty with consumers. “Green-washing” refers to the unethical practice of exaggerating or outright lying to consumers about the environmental-friendliness of a company’s practices, solely to improve the brand image. Consumers, once-bitten and now twice-shy, have become more skeptical about companies that make grand claims about the sustainability of their products or practices.
"Green washing" may be the dirtiest word in marketing. It's the opposite of transparency. But that's not responsible business, and in the long run, marketers who greenwash are only making customers more mistrustful and immune to their own messages, be they from marketing, PR, or the local green-eared painter. How can responsible businesses communicate what they're doing transparently, and should they even try? We asked some of the industry's top sustainability advocates, and this is what they said.
When marketers laud the advantages of big data, it's usually in the B-to-C marketing context. Sustainable fabric company Thread LLC takes a different approach. By using granular supply chain and social impact data, Thread helps customers improve brand integrity and increase the marketability of core products. For this special Earth Day blog
For paper recycling trend watchers, and direct mail advocates, something happened in the latest Municipal Solid Waste Characterization data just published last month (June 2015) by the U.S. Environmental Protection Agency. First, the actual report has been renamed “Advancing Sustainable Materials Management: Facts and Figures 2013.” Second, discarded advertising mail and catalogs now constitute just […]
Transform your current newsletter into a money machine. Some organizations that have adopted Tom Ahern’s advice have improved their income by one-thousand percent. Elevate your organization from a ho-hum ‘corporate-focused’ entity into a distinctive and thriving ‘donor-focused’ powerhouse.
A groundbreaking vision on the future of reading, from an early innovator on Amazon’s Kindle team.
- Is digital the death knell for print?
- Or will it reinvigorate the written word?
- What will happen to bookstores, book browsing, libraries, even autographs?
- Will they die out—or evolve into something new?