USPS is asking for a 9.8 percent price increase on Priority Mail fees, despite its officials saying package-mailing growth is a focus a
Being good at designing direct mail requires having the discerning eye of a visual artist and the insatiable curiosity of a scientist. From font size and colors, to the position of the CTA, to the images on the page, there are hundreds of factors in the design of a direct mail piece. One small change can take the ROI of a design concept from indifferent to incredible! Or as we like to say, from Challenger to Champion.
In Book 3 of the Direct Mail (Simplified) series, Track & Measure, Trish Witkowski will teach you the essential skills behind testing, tracking and measuring the results of your direct mail campaigns.
- Gain insight regarding the approach and frequency of your mail campaigns
- Learn about different direct mail testing techniques, and determine which ones apply to you
- Discover tracking methods and how to use them
- And more!