Envelopes

Direct Mail: Creative Envelopes Win
April 27, 2017 at 8:00 am

Envelopes have been a part of direct mail for a very, very long time, and many companies still use them the same way they always have. Then, they wonder why their results are stagnating. It is time for something different. Envelopes have changed — there are so many different and exciting things you can do with them now. Let’s look at some ideas.

Open Me Now! 11 Tips for More Effective Direct Mail Envelopes
April 3, 2017 at 8:00 am

Here at Target Marketing, we talk a lot about how direct mail is coming back, thanks, in part to new technologies and print techniques that make it more personalized, relevant, and valuable to the customer than ever before. I’m a big believer in all of these developments. I’m convinced that they are critical to engaging […]

7 Ways to Get Your Envelopes Opened
March 31, 2017 at 8:00 am

Here at Target Marketing, we talk a lot about how direct mail is coming back, thanks, in part to new technologies and print techniques that make it more personalized, relevant, and valuable to the customer than ever before. I’m a big believer in all of these developments. I’m convinced that they are critical to engaging […]

4 Ways to Push the Envelope
June 16, 2016 at 8:00 am

Remember that when creating your next campaign: Outer envelopes are your storefront. If no one enters, even the best salespeople

The 7 Best Direct Mail Teasers of 2015
April 15, 2016 at 8:00 am

How do you engage direct mail prospects? The easiest and hardest place to start, if you’re mailing with envelopes, is the teaser.

12 Direct Mail Mandates
July 8, 2015 at 8:00 am

The bar continues to rise for creating successful direct mail. Today I share a dozen direct mail mandates on a diverse range of topics