4 Ways to Push the Envelope
June 16, 2016 at 8:00 am

Remember that when creating your next campaign: Outer envelopes are your storefront. If no one enters, even the best salespeople

The 7 Best Direct Mail Teasers of 2015
April 15, 2016 at 8:00 am

How do you engage direct mail prospects? The easiest and hardest place to start, if you’re mailing with envelopes, is the teaser.

12 Direct Mail Mandates
July 8, 2015 at 8:00 am

The bar continues to rise for creating successful direct mail. Today I share a dozen direct mail mandates on a diverse range of topics

The Psychology of Direct Mail
June 25, 2015 at 8:00 am

Psychology is the scientific study of the human mind and its functions, especially those affecting behavior in a given context.

Direct Mail: Chumpion to Champion
September 15, 2014

Being good at designing direct mail requires having the discerning eye of a visual artist and the insatiable curiosity of a scientist. From font size and colors, to the position of the CTA, to the images on the page, there are hundreds of factors in the design of a direct mail piece. One small change can take the ROI of a design concept from indifferent to incredible! Or as we like to say, from Challenger to Champion.

Direct Mail (Simplified) Series: Track & Measure
September 8, 2014

In Book 3 of the Direct Mail (Simplified) series, Track & Measure, Trish Witkowski will teach you the essential skills behind testing, tracking and measuring the results of your direct mail campaigns. 

  • Gain insight regarding the approach and frequency of your mail campaigns
  • Learn about different direct mail testing techniques, and determine which ones apply to you
  • Discover tracking methods and how to use them
  • And more!