12 Direct Mail Mandates
July 8, 2015 at 8:00 am

The bar continues to rise for creating successful direct mail. Today I share a dozen direct mail mandates on a diverse range of topics

The Psychology of Direct Mail
June 25, 2015 at 8:00 am

Psychology is the scientific study of the human mind and its functions, especially those affecting behavior in a given context.

Direct Mail: Chumpion to Champion
September 15, 2014

Being good at designing direct mail requires having the discerning eye of a visual artist and the insatiable curiosity of a scientist. From font size and colors, to the position of the CTA, to the images on the page, there are hundreds of factors in the design of a direct mail piece. One small change can take the ROI of a design concept from indifferent to incredible! Or as we like to say, from Challenger to Champion.

Direct Mail (Simplified) Series: Track & Measure
September 8, 2014

In Book 3 of the Direct Mail (Simplified) series, Track & Measure, Trish Witkowski will teach you the essential skills behind testing, tracking and measuring the results of your direct mail campaigns. 

  • Gain insight regarding the approach and frequency of your mail campaigns
  • Learn about different direct mail testing techniques, and determine which ones apply to you
  • Discover tracking methods and how to use them
  • And more!

Direct Mail (Simplified) Series: Optimize Format
August 21, 2014

Feeling lost and uninspired, drifting along in the vast sea of postal regulations? Trish Witkowski is throwing you a life vest with her new book, Optimize Format. In book 2 of the Direct Mail (Simplified) series, learn:

  • Understand the most critical guidelines for mail
  • Learn about the most common and costly mail mistakes and how to avoid them
  • Get quick and easy access to guidelines for folded self-mailers, tabs, glue, envelopes reply mail and other essential categories

And more!

Direct Mail (Simplified) Series: Design Great Mail
July 21, 2014

We want you to "Rock the Mailbox" with mail that performs. Print format and engagement expert Trish Witkowski will teach you about the process of creating effective mail through a workflow of strategy, format choice and analysis. "Design Great Mail" covers direct mail strategy:

  • Learn how to define your audience, craft the message and position the offer
  • Utilize engagement techniques that will get your mail noticed
  • Leverage technology with mail
  • Consider green mail strategies
  • Get tips, tricks, ideas, resources and much more

Coming soon to DMIQ: Book 2, "Optimize Format" will cover format choice and postal optimization, and Book 3, "Track & Measure" will cover testing, tracking and measurement.