Email

WWTT? Adidas Will 'Survive' Email Snafu
April 21, 2017 at 7:00 am

In this episode, Melissa is taken aback at Adidas’s insensitive email subject line sent the day after the 2017 Boston Marathon.

4 Overlooked Email Elements That Make or Break Your Marketing
April 20, 2017 at 12:45 pm

Think twice before hitting send, marketers. In this episode of “What Were They Thinking?” Melissa is taken aback at Adidas’s insensitive email subject line sent the day after the 2017 Boston Marathon. The careless act might not be totally damaging to the brand, but this is definitely not one of Adidas’s prouder moments.

9 Newsletter Registration Tools to Entice New Subscribers
April 11, 2017 at 8:48 am

Think twice before hitting send, marketers. In this episode of “What Were They Thinking?” Melissa is taken aback at Adidas’s insensitive email subject line sent the day after the 2017 Boston Marathon. The careless act might not be totally damaging to the brand, but this is definitely not one of Adidas’s prouder moments.