As many of us do at the end of the year, I took some time to reflect on the past 12 months and mull over ways to make 2018 better.
When it comes to email marketing, there’s a million things you can optimize. But there’s one marketers tend to forget: preview text.
Trying to start conversations with potential clients using cold email or LinkedIn Inmail? Most sellers are.
When we sat down to talk about the best marketing of the year, Target Marketing’s editors brought a lot of nominations to the table. They included marketing that inspired us, campaigns that moved us ... in some cases just campaigns that made us go buy something.