The Best Marketing of 2017
January 3, 2018 at 4:21 pm

When we sat down to talk about the best marketing of the year, Target Marketing’s editors brought a lot of nominations to the table. They included marketing that inspired us, campaigns that moved us ... in some cases just campaigns that made us go buy something.

Revamp Your Email Marketing in 2018
December 19, 2017 at 8:00 am

If optimizing your brand’s email marketing program didn’t make your list of New Year’s resolutions, you may want to reconsider.

Rite Aid’s Email Re-engagement Rx
December 11, 2017 at 3:13 pm

After four months of inactivity, Rite Aid used to consider a customer who’d been receiving its emails “inactive.”

5 Spying Tips for FinServ Marketers
November 29, 2017 at 8:00 am

While the retail world goes nuts, financial services marketers may have a comparatively better level of down time to do some

A Popular, Yet Failing Cold Email Technique
November 9, 2017 at 8:59 am

Sales teams across the globe are telling prospects, “You should invest in what I sell — because this research says so” and expecting to

3 Big Trends in Email Marketing Content
November 8, 2017 at 8:00 am

Businesses are sending more email than ever, yet email engagement and conversions are still stable, and in some cases improving.