Bernie Sanders was winning. Heading into the first democratic presidential debate, Sanders' email messages were reaching more users than Hillary Clinton's and his program was performing significantly better. In the week before the event, nearly 95 percent of his email reached the inbox, almost 19 percent was read, and less than 13 percent was ignored (deleted without being read).
Direct Mail Catalogs-Consumer Retail Traffic Builders Fundraising-Health/Handicapped Fundraising-Social Action (Causes) Fundraising-Animals/Wildlife Fundraising-Environment Tours/Travel Promotions Fundraising-Children Seminars/Conferences Insurance-Auto Email Catalogs-Consumer Retail Traffic Builders Magazines-Special Interest Fundraising-Politics Fundraising-Social Action (Causes) Magazines-Business/Financial Catalogs-Children/Teen Catalogs-Food & Kitchenware Newsletters-General Fashions-Men's/Women's Note: These Top 10 lists based on volume of offers for direct mail received by Who’s Mailing What! from July…
Given the popularity of time capsule apps like Timehop, marketers should consider incorporating a similar concept into email campaigns.
For me and many other Millennial Marketers, the word “clickbait” makes us roll our eyes mutter a curse against sites like UpWorthy and
Laura Atkins has a few “words to the wise” every emailer needs to hear.