TV Ads Still King, Mobile Vying for Crown
June 22, 2016 at 8:00 am

While the ZenithOptimedia research doesn’t break out TV mass advertising vs. DRTV, it does show the traditional marketing channel in a

Full-Circle Marketing
December 1, 2014

Almost magical advances in technology have enabled a world of convenience and entertainment. For marketers, this has increased customer touchpoints and buying complexity exponentially. Prospects are increasingly less likely to convert in a linear manner—see a commercial, pick up the phone, and place an order—than they were in the past.

Direct Marketing Doesn't Have to Make Sense, It Just Has to Make Money
October 3, 2014 at 1:25 am

There’s never been a book about direct marketing quite like this before. There are chapters that will show you how to create high-performance programs. There are off-the-wall, laugh-out-loud chapters you can’t show to your boss. There are even chapters that might tick you off. So, if you’re looking for the typical direct marketing drone-a-thon, don’t buy this book!

Retention Fundraising
September 9, 2014 at 3:37 am

There are eight main reasons why donors stop supporting organizations.

Do you know them?

You will after reading Retention Fundraising: The New Art and Science of Keeping Your Donors for Life.

Making a Case Your Donors Will Love
June 30, 2014 at 3:31 am

You have a worthy project AND you’ve identified a prospect with means. How do you connect the two in a way that produces a sizable gift? Jerold Panas, America’s premier fundraiser, shows you exactly how in How to Make a Case Your Donors Will Love.