Direct Mail

Engaging Envelopes: Postage
January 22, 2018 at 8:00 am

In this episode of “Engaging Envelopes,” Paul Bobnak talks about how your envelope’s postage can grab the attention of your prospect.

USPS Prices Go Up on Sunday
January 19, 2018 at 8:00 am

Postage prices increase on Sunday. In the bellwether price rise, Forever stamps increase a penny.

Engaging Envelopes: Windows
January 15, 2018 at 8:00 am

In this episode, Paul Bobnak takes a peek at how a few marketers use windows to showcase what lies inside their envelopes.

How to Save Money on Postage
January 11, 2018 at 8:00 am

When done correctly, direct mail can be a very cost-effective way to reach targeted prospects and customers. Your return on investment

Engaging Envelopes: The Small Tactics
January 8, 2018 at 9:13 am

Small elements on an envelope can have a big impact. In this episode, Paul Bobnak highlights tactics to get your customers’ attention.

The Best Marketing of 2017
January 3, 2018 at 4:21 pm

When we sat down to talk about the best marketing of the year, Target Marketing’s editors brought a lot of nominations to the table. They included marketing that inspired us, campaigns that moved us ... in some cases just campaigns that made us go buy something.

Engaging Envelopes: Personal Touch
January 3, 2018 at 8:55 am

In this episode of “Engaging Envelopes,” direct mail consultant Paul Bobnak profiles envelopes that use down-home techniques.

Creative Direct Mail for 2018
December 22, 2017 at 8:00 am

Direct mail has been around for a very long time. If you continue to do the same old pieces you have been mailing in 2017 you will see

Engaging Envelopes: Lumpy Mail
December 18, 2017 at 8:00 am

Just what is inside that envelope? In this episode, Paul Bobnak shows how some marketers provoke curiosity with a bulky envelope.