Direct Mail

Engaging Envelopes: Lumpy Mail
December 18, 2017 at 8:00 am

Just what is inside that envelope? In this episode, Paul Bobnak shows how some marketers provoke curiosity with a bulky envelope.

Honda Pops Up in the Mail Stream
December 15, 2017 at 4:01 pm

In a recent mailing, automobile manufacturer American Honda Motor Co. chose to send a multi-fold self-mailer with a pop-up feature

Is Your Direct Mail Misunderstood?
December 7, 2017 at 8:00 am

Are your direct mail pieces engaging with your audience or are you talking over the audience? Do you use lingo that only people in the

Engaging Envelopes: The Teaser
December 4, 2017 at 8:00 am

In this episode of “Engaging Envelopes,” Paul Bobnak looks at just a few possible ways that a teaser entices a prospect.

Engaging Envelopes: The Faux Look
November 27, 2017 at 9:16 am

In this episode, direct mail consultant Paul Bobnak shows some envelopes that stand out in the mailbox through some careful borrowing.

Engaging Envelopes: Texture
November 20, 2017 at 9:09 am

In the third episode of “Engaging Envelopes,” Paul Bobnak shares envelopes that use the sense of touch to appeal to the prospect.