Direct Mail

An Intercepted Letter to Google
August 8, 2017 at 8:00 am

One of the greatest rules of direct marketing goes back over 70 years. It’s from a true master of persuasion, Elmer Wheeler. “Don’t sell the steak — sell the sizzle.” It’s about selling benefits not features, focusing the attention of your customer on how your product helps them in some way. This can be done by including a […]

Personalization Made Easy
August 7, 2017 at 2:23 pm

One of the greatest rules of direct marketing goes back over 70 years. It’s from a true master of persuasion, Elmer Wheeler. “Don’t sell the steak — sell the sizzle.” It’s about selling benefits not features, focusing the attention of your customer on how your product helps them in some way. This can be done by including a […]

Direct Mail 101: A Complete Overview of Mail Formats
August 7, 2017 at 2:20 pm

One of the greatest rules of direct marketing goes back over 70 years. It’s from a true master of persuasion, Elmer Wheeler. “Don’t sell the steak — sell the sizzle.” It’s about selling benefits not features, focusing the attention of your customer on how your product helps them in some way. This can be done by including a […]

6 Things You Don't Know You Already Know About Variable Print Marketing
August 7, 2017 at 2:13 pm

One of the greatest rules of direct marketing goes back over 70 years. It’s from a true master of persuasion, Elmer Wheeler. “Don’t sell the steak — sell the sizzle.” It’s about selling benefits not features, focusing the attention of your customer on how your product helps them in some way. This can be done by including a […]

Achieving Personalization Through Variable Data Messaging
August 7, 2017 at 12:54 pm

One of the greatest rules of direct marketing goes back over 70 years. It’s from a true master of persuasion, Elmer Wheeler. “Don’t sell the steak — sell the sizzle.” It’s about selling benefits not features, focusing the attention of your customer on how your product helps them in some way. This can be done by including a […]