Design

Designing Mail Pieces That Engage
July 25, 2017 at 8:49 am

Marketers saying “it’s not my fault” when customer experiences fall flat aren’t getting a pass, even from their own organizations. Consumers having bad brand experiences already don’t care about web department and marketing team silos. Now, research released yesterday shows more than half of marketers take “the blame if CX is poor,” finds UserTesting Inc. […]

How to Use Hot Spots to Direct Reader Eye Flow
April 24, 2017 at 8:23 am

Marketers saying “it’s not my fault” when customer experiences fall flat aren’t getting a pass, even from their own organizations. Consumers having bad brand experiences already don’t care about web department and marketing team silos. Now, research released yesterday shows more than half of marketers take “the blame if CX is poor,” finds UserTesting Inc. […]

Little Details That Make a Big Difference
April 17, 2017 at 8:39 am

Marketers saying “it’s not my fault” when customer experiences fall flat aren’t getting a pass, even from their own organizations. Consumers having bad brand experiences already don’t care about web department and marketing team silos. Now, research released yesterday shows more than half of marketers take “the blame if CX is poor,” finds UserTesting Inc. […]