Database Marketing

You Are NOT the Market
January 13, 2017 at 8:00 am

Too many marketers are failing at marketing. Why? Because you are NOT your consumer.

How Trump Won
January 12, 2017 at 8:00 am

Yesterday during his press conference, President-elect Donald Trump vowed to bring jobs to the states whose voters helped him win.

Marketing to Fierce, Empowered Customers
January 10, 2017 at 12:08 pm

Too many marketers are failing at marketing. Why? Because you are NOT your consumer. Your media habits are not their media habits. Your product or brand likes and dislikes are not their product or brand likes and dislikes. Your decision-making process is not their decision-making process. As a result, marketers are their own worst enemy. […]

Blockchain Is Eating Commerce
January 10, 2017 at 8:00 am

Blockchain is a technology that has the potential to become a disruptive force in the ever-more digital economy. Its potential value —

5 Tools for When Data Is Like Comparing Apples to Oranges
January 4, 2017 at 1:51 pm

Too many marketers are failing at marketing. Why? Because you are NOT your consumer. Your media habits are not their media habits. Your product or brand likes and dislikes are not their product or brand likes and dislikes. Your decision-making process is not their decision-making process. As a result, marketers are their own worst enemy. […]

Why Buzzwords Suck
December 22, 2016 at 8:00 am

Let’s talk about why buzzwords are bad for the data and analytics business. I don’t entirely deny that there are some benefits of