What happens when a buzzword like big data is uncovered as a half truth? While big data may be big in quantity, the data quality may be low grade and could even be hazardous to algorithms.
Check out this week’s top articles on Target Marketing in this episode of “TM Top 3.
The success of data-driven marketing comes from systematically extracting inferences from data sets to uncover trends.
Collate, compare, convert. Marketers will recognize this as the customer journey for today’s connected users, who have access to a