Data

FinServ Goes (More) Predictive
March 10, 2017 at 8:00 am

Think of it as the Amazon product recommendations for financial services customers. “If you bought this product, FinServ marketers

Small Blog, Big Strategy
March 7, 2017 at 8:00 am

It’s incredibly tough for even the biggest brands to master content marketing. So what about small blogs? How are they staying relevant

TM Top 3: March 3
March 3, 2017 at 8:00 am

It’s time for another episode of “TM Top 3” where we review the top marketing tips, tools and news items from the past week.

Post-Event Follow-Ups Made Easy
March 2, 2017 at 8:00 am

I have been writing about using “model-based” personas stemming from a 360-degree customer view for proper personalization for some time now. This time, I would like to cover basic elements other than data and analytics. Too often, even advanced data players have a hard time executing personalization due to shortcomings in other areas. If consumers […]