Increasingly, marketers are turning to data analytics to better understand what type of content is resonating with consumers.
Wiland, Inc., a leading consumer intelligence and predictive analytics company, announced the formation of a collaborative
Barb Pellow will be joined by other industry experts to discuss how to utilize data more effectively to drive business results.
This is really a momentous anniversary year in marketing. The Data & Marketing Association turns 100 this year — as does the 4A’s.