As in years past, this online event will explore the best practices, trends and case studies in integrated marketing.
If you’ve ever tried to improve your direct marketing response rates, you’ve probably considered the use of a predictive model.
Far too often we’re finding that the process of building personas is becoming the focus, rather than the resulting knowledge.
On your revenue marketing journey, if content is the fuel, and analytics is the dashboard, then data are surely the wheels and tires
You get to hear “actionable insights” whenever analytics or roles of data scientists are discussed. It may reach the level of a buzzword, if it hasn’t gone there already. But what does it mean? Certainly, stating the obvious doesn’t qualify as insightful reporting. If an analyst is compelled to add a few bullet points at […]