Data

Third-Party Data: A Quest for Quality
October 23, 2017 at 8:00 am

As marketing depends increasingly on data, a data quality regimen is an absolute necessity. While that’s been known to most

Creating a Persona Menu (for You)
October 5, 2017 at 8:00 am

Personas are like menu items, each representing key characteristics of target customers that marketers need to know to push their