When your boss asks you how the online marketing efforts are doing, what do you say? “We’ve increased impressions by 30 percent and
According to McKinsey, most companies are using only a fraction of the customer data in their possession. And it’s no wonder: First-party data is more relevant and cost-effective than data collected from second- and third-party sources, and the rich insights it offers can empower marketers to craft personalized and compelling ad experiences. But many brands […]
By determining what’s reality and what’s not, marketers can learn how to apply AI to their businesses to see huge results.
Security concerns have shackled the use of customer data at banks. At Santander UK, however, restrictions are loosening after its
But is your data really as good as you think? Are you truly delivering the right message at the right time to the right person?