Data

Data Mining: Where to Dig First?
August 10, 2017 at 8:00 am

The main job of a modern data scientist is to answer business questions for decision-makers. To do that, they have to be translators

Turbocharge Your Marketing Results with Life-Event Trigger Data
July 25, 2017 at 10:32 am

According to McKinsey, most companies are using only a fraction of the customer data in their possession. And it’s no wonder: First-party data is more relevant and cost-effective than data collected from second- and third-party sources, and the rich insights it offers can empower marketers to craft personalized and compelling ad experiences. But many brands […]

In the Land of Shiny Objects
July 25, 2017 at 8:00 am

I am honored and excited to become a regular contributor on Target Marketing. I am excited at the prospect of generating vibrant