Charlie Fusco talks about the importance of owning customer data and the technology that can help you do just that.
Reading the minds of consumers is an incredibly difficult concept to grasp. In the old days, traditional marketers tried a number of
I have been writing about using “model-based” personas stemming from a 360-degree customer view for proper personalization for some time now. This time, I would like to cover basic elements other than data and analytics. Too often, even advanced data players have a hard time executing personalization due to shortcomings in other areas. If consumers […]