Data

Best Times for Mobile Marketing
April 25, 2017 at 8:00 am

Once consumers opt in for mobile marketing, marketers send push notifications. The problem is, they’re getting it wrong 63 percent of

Healthcare Marketers Just Got Googled
April 7, 2017 at 8:00 am

Google’s parent company, Alphabet, is throwing its heavy weight around in the healthcare space. On Wednesday, healthcare marketers

A Data Scientist’s Wish List
April 6, 2017 at 2:31 pm

I believe marketing has become the most technology-dependent function in business since 2014. And if marketing is now so dependent on