Data Security/Privacy

Oh No. It’s YOU …
August 28, 2015 at 8:00 am

Every brand is obsessed with gathering information about their customers — from demographic data to purchase behavior.

The Spiderman Complex - With greater power comes greater responsibility
July 7, 2015 at 10:54 pm

This is just one of the great sessions that's available for free, via the 2015 Integrated Marketing Virtual Conference & Expo - now on-demand until 11/7/15! Read on for more details about this particular webinar, and click below to register for the register for the show, or to get more information about the rest of…

Email Marketing 2015
April 16, 2015

Welcome to Email Marketing 2015. This year’s report offers a treasure trove of data and insights on email marketing, from trends to best practices to real-world examples. Simply put, the information contained in this report will help you become a better email marketer. You'll find:

  • 14 email trends charts featuring exclusive data from Who's Mailing What!
  • Analysis of 16 effective cross-channel email messages
  • Best practices covering everything from email copywriting and design to data, metrics, CRM, deliverability and more

Denny’s Zinger: Blowing Big Bucks on Big Data? Stick to the 7 Basics.
April 15, 2015

"Step back a bit from the fray and you'll see an interesting evolution in the world of data: from providing lists of people or entities that might be prospects, to lists of people or entities that should be prospects, based on something they have done (think sales triggers)"