When our entire professional lives depend on commercial access and application of data, the sustainability of data depends on trust
“Think about every interaction you take,” said Lucy Markowitz, a Senior Account Executive at Vistar Media.
What’s a modern marketing person to do? The answer is leverage customer data to make the interaction something that’s relevant.
The Court of Justice of the European Union has ruled that the European Union-United States “Safe Harbor” Agreement is no longer valid.
In this webinar, we break down three questions that are at the heart of every successful data strategy.
The next big thing for data-based marketers will be understanding what customers are going to do rather than just knowing what they’ve
Customer personas are great tools for guiding strategy so brands can deliver more relevant, tailored messages to their audiences.