Customer Retention

The Return of Customer Lifetime Value
October 25, 2017 at 8:00 am

While response tactics and ROI metrics are in digital’s DNA, one measurement has been overlooked: Customer lifetime value, or CLV.

Marketing Is Customer Strategy
October 16, 2017 at 3:59 pm

For the second year in a row, our Target Marketer of the Year is the company’s founder. Founders, in this case.

15 Methods for Staying Top-of-Mind With Customers
October 13, 2017 at 9:11 am

Digital marketing has become direct marketing, embracing many of the tactics that made old-fashioned direct mail successful. But while the response tactics and ROI metrics of direct are in digital’s DNA, one measurement has been mostly overlooked: Customer lifetime value, or CLV. Now Google is bringing it back into the conversation. I think the reason […]

Customer Delight Is Better Than Marketing
September 27, 2017 at 8:00 am

We think disruption comes from new products. But it really comes from new services, easier ways to do things that delight customers.

The Upstream Healthcare Audience Puzzle
September 22, 2017 at 8:00 am

the healthcare ecosystem is complex, and there are multiple upstream influencers who determine the total number of consumers eligible.

Writing Techniques for Strengthening Customer Relationships
August 30, 2017 at 8:00 am

Digital marketing has become direct marketing, embracing many of the tactics that made old-fashioned direct mail successful. But while the response tactics and ROI metrics of direct are in digital’s DNA, one measurement has been mostly overlooked: Customer lifetime value, or CLV. Now Google is bringing it back into the conversation. I think the reason […]