Customer Retention

The Return of Customer Lifetime Value
October 25, 2017 at 8:00 am

While response tactics and ROI metrics are in digital’s DNA, one measurement has been overlooked: Customer lifetime value, or CLV.

Marketing Is Customer Strategy
October 16, 2017 at 3:59 pm

For the second year in a row, our Target Marketer of the Year is the company’s founder. Founders, in this case.

15 Methods for Staying Top-of-Mind With Customers
October 13, 2017 at 9:11 am

You know what they say about making assumptions, right? Well it’s true in life and in customer support. For years, marketers and customer experience leaders have leaned on traditional assumptions of customer needs and preferences when identifying when and how to engage with consumers. The problem is that these types of assumptions oversimplify who the […]

Customer Delight Is Better Than Marketing
September 27, 2017 at 8:00 am

We think disruption comes from new products. But it really comes from new services, easier ways to do things that delight customers.

The Upstream Healthcare Audience Puzzle
September 22, 2017 at 8:00 am

the healthcare ecosystem is complex, and there are multiple upstream influencers who determine the total number of consumers eligible.