CRM

Post-Event Follow-Ups Made Easy
March 2, 2017 at 8:00 am

As marketers, we focus on the customer purchase journey and the importance of providing relevant information to them at each point in the decision-making process. Typically, that journey starts when the customer first looks for a solution and ends when a purchase is made. But of course, that shouldn’t be the end of the relationship. […]

Verizon's 180 on Unlimited Data
February 21, 2017 at 8:53 am

Unlimited data: for many, it’s a core requirement of their mobile plan. So when Verizon killed the option for existing users in 2012

Chatbots That Don't Just Say Hi, They're Engaging
February 13, 2017 at 11:36 am

As marketers, we focus on the customer purchase journey and the importance of providing relevant information to them at each point in the decision-making process. Typically, that journey starts when the customer first looks for a solution and ends when a purchase is made. But of course, that shouldn’t be the end of the relationship. […]