Creative

CPG Actions for a Fact vs. Fiction World
January 4, 2017 at 8:00 am

Consumer-packaged goods (CPG) brands may be feeling a bit put-upon lately. So what’s a brand to do in this brave new marketing world?

3 Marketing Resolutions for 2017
January 3, 2017 at 8:55 am

Happy New Year, marketers! I hope you all had a wonderful holiday break, and are ready to jump into 2017 full of creative ideas and

Buzzwords Kill Kittens
December 21, 2016 at 8:00 am

What is it about these buzzwords that speak to the marketer’s soul? Marketers use emotion to get consumers to buy products and services

Excited by a Blank Canvas? Tools for Brainstormers
December 8, 2016 at 4:51 pm

Consumer-packaged goods (CPG) brands may be feeling a bit put-upon lately. In Philadelphia, a sugary beverage tax went into effect at the beginning of the year. Facebook posts demonize GMOs. Millennials value brand experiences over products, which need to match their sense of purpose, says a Kantar report. Local brands are moving in on global […]

WWTT? Netflix Revives the Gilmore Girls
November 23, 2016 at 8:00 am

In this episode Melissa takes a look at Netflix’s long game when it came to experientially marketing the Gilmore Girls Revival.