Colors are critical to the first impression our brand makes with consumers, and we all know how critical first impressions are for
Here are a few pieces of seasonal marketing I thought were particularly worthy of the Nice list.
As the manufacturer of the Sleep Number bed, Select Comfort is in the business of making sure consumers “Sleep smarter. Sleep better.”
Consumer-packaged goods (CPG) brands may be feeling a bit put-upon lately. In Philadelphia, a sugary beverage tax went into effect at the beginning of the year. Facebook posts demonize GMOs. Millennials value brand experiences over products, which need to match their sense of purpose, says a Kantar report. Local brands are moving in on global […]