Is It Ever Good to Be Bad?
November 24, 2015 at 8:00 am

If you were to ask Miley Cyrus the question in this headline, the answer would be “Oh, yeah.” But if you look at album sales for her

Jay Baer Liked My Marketing Video
November 23, 2015 at 3:28 pm

Yesterday we posted a video I shot about the genius of Jay Baer’s “The Mom Test.” I appreciate what I call “intuitive marketing.”

Direct Mail Marketing With Humor?
October 29, 2015 at 8:00 am

Yes, humorous direct mail works. Many marketers shy away from it because they are worried about offending someone.

8 Nifty Tools in My Copywriting Belt
October 18, 2015 at 8:00 am

A short list of some of the secret weapon sites in my back pocket for filling blank pages and making the looming deadline.