WWTT? Burger King Gets Frisky
February 17, 2017 at 8:00 am

In this episode, Melissa looks at some off-the-mark Valentine’s Day promotions from Burger King France and Burger King Israel.

WWTT? Apple's Iconic 'Get a Mac'
January 27, 2017 at 8:00 am

In this throwback episode, Melissa discusses one of the most iconic ad campaigns of 2006, Apple’s “Get a Mac.”

CPG Actions for a Fact vs. Fiction World
January 4, 2017 at 8:00 am

Consumer-packaged goods (CPG) brands may be feeling a bit put-upon lately. So what’s a brand to do in this brave new marketing world?

3 Marketing Resolutions for 2017
January 3, 2017 at 8:55 am

Happy New Year, marketers! I hope you all had a wonderful holiday break, and are ready to jump into 2017 full of creative ideas and

Buzzwords Kill Kittens
December 21, 2016 at 8:00 am

What is it about these buzzwords that speak to the marketer’s soul? Marketers use emotion to get consumers to buy products and services