Copywriting

The Key Copy Drivers
June 7, 2017 at 9:00 am

Here at Target Marketing, we talk a lot about how direct mail is coming back, thanks, in part to new technologies and print techniques that make it more personalized, relevant, and valuable to the customer than ever before. I’m a big believer in all of these developments. I’m convinced that they are critical to engaging […]

How Much Repetition Is Too Much?
June 7, 2017 at 8:00 am

I had a conversation with a client and an agency about sales copy. The agency contented there was too much repetition. I disagreed.

Clue in Your Copywriter
June 5, 2017 at 8:52 am

Here at Target Marketing, we talk a lot about how direct mail is coming back, thanks, in part to new technologies and print techniques that make it more personalized, relevant, and valuable to the customer than ever before. I’m a big believer in all of these developments. I’m convinced that they are critical to engaging […]

TM Top 3: May 26
May 26, 2017 at 8:00 am

In this episode, Taylor Knight talks RompHim, copywriting tone and email marketing tips for increased ROI.

Selling Intangibles — More Than Meets the Eye
May 12, 2017 at 8:49 am

Here at Target Marketing, we talk a lot about how direct mail is coming back, thanks, in part to new technologies and print techniques that make it more personalized, relevant, and valuable to the customer than ever before. I’m a big believer in all of these developments. I’m convinced that they are critical to engaging […]