A blank screen or sheet of paper is daunting when starting to conceive a strategy or write copy. There are formulas abound for
Let me show you the single most annoying email I’ve received (and I receive it far too often). What makes it so annoying is that the
Here are a few pieces of seasonal marketing I thought were particularly worthy of the Nice list.
You know I love words. That’s why this month’s column shares three tricks-of-the-trade for making whatever you write