Copywriting

Selling Intangibles — More Than Meets the Eye
May 12, 2017 at 8:49 am

Recently, direct mail letters have gotten a bad reputation, but a good letter can really generate sales. How do you know if you have a good letter or not? We will break it down for you here. First of all, your letters need to be personalized. Gone are the generic letter days. You not only […]

When Is Swearing OK in Marketing?
May 8, 2017 at 8:00 am

Cursing, cussing, swearing, profanity … No matter what you call it, the good old four-letter colloquialism leaves an impression

48 Idea-Starters for Letter and Email Openers
May 5, 2017 at 9:02 am

Recently, direct mail letters have gotten a bad reputation, but a good letter can really generate sales. How do you know if you have a good letter or not? We will break it down for you here. First of all, your letters need to be personalized. Gone are the generic letter days. You not only […]

Improve Results Using Repetition
May 3, 2017 at 8:52 am

Recently, direct mail letters have gotten a bad reputation, but a good letter can really generate sales. How do you know if you have a good letter or not? We will break it down for you here. First of all, your letters need to be personalized. Gone are the generic letter days. You not only […]

Real Marketing Heroes: Short Copy
May 3, 2017 at 8:00 am

Who’s there for direct marketers with very little time or space to speak to their prospect ? Short Copy – that’s who!

Free for All: Employing the Classic Four-Letter Word
May 1, 2017 at 8:45 am

Recently, direct mail letters have gotten a bad reputation, but a good letter can really generate sales. How do you know if you have a good letter or not? We will break it down for you here. First of all, your letters need to be personalized. Gone are the generic letter days. You not only […]

Create High Impact With Johnson Box
April 28, 2017 at 9:09 am

Recently, direct mail letters have gotten a bad reputation, but a good letter can really generate sales. How do you know if you have a good letter or not? We will break it down for you here. First of all, your letters need to be personalized. Gone are the generic letter days. You not only […]