Copywriting

Buzzwords Kill Kittens
December 21, 2016 at 8:00 am

What is it about these buzzwords that speak to the marketer’s soul? Marketers use emotion to get consumers to buy products and services

3 Power Tools for Writers
December 15, 2016 at 2:55 pm

You know I love words. That’s why this month’s column shares three tricks-of-the-trade for making whatever you write

7 Tips for the Print-to-Digital Writer
December 14, 2016 at 8:00 am

I was recently asked for tips for print copywriters interested in writing for digital media. The timing was perfect because I was

Psychology of the Mailer — How to Get Inside the Head of the Prospect
October 25, 2016 at 12:44 pm

Why? Just “Why?” Target Marketing blogger Stephen H. Yu says don’t hire data professionals who use too many buzzwords, because they probably don’t know what they’re doing. Knowledge Marketing nominates “10 Industry Buzzwords That Should Die.” And yet marketers persist. What is it about these buzzwords that speak to the marketer’s soul? Marketers use emotion […]

The Ignoble Art of Circumlocution
October 20, 2016 at 8:00 am

Some years back, a semi-literate day helper inadvertently made a comment entitling her to the kind of immortality someone can get only