Can You Trademark 'Black Friday'?
November 21, 2017 at 2:00 am

Companies need to consider what they can and cannot say from a trademark perspective on shopping days.

Copywriter's Checklist
November 20, 2017 at 12:04 pm

Successful marketing is all about small stuff that translates into big results. Hence, this Copywriter’s Checklist.

15 Quick Ideas for the Letter
September 7, 2017 at 8:00 am

Most writers look forward to making a client’s copy revisions about as much as they anticipate getting a root canal. Trust me, I’ve felt the pain. That’s why I’m sharing these writer-proven tips that have made the revision process easier for me as an in-house, agency and now freelance writer. (Look for a * by […]