Copywriting

Using Sex for a Sales Breakthrough
June 21, 2017 at 8:00 am

How does a marketer who sells a utilitarian, boring product breakthrough in a multi-million dollar category? Sex.

How Much Repetition Is Too Much?
June 7, 2017 at 8:00 am

I had a conversation with a client and an agency about sales copy. The agency contented there was too much repetition. I disagreed.

TM Top 3: May 26
May 26, 2017 at 8:00 am

In this episode, Taylor Knight talks RompHim, copywriting tone and email marketing tips for increased ROI.