Copywriting

Are You a Beggar or a Marketer?
February 1, 2017 at 8:00 am

Let me show you the single most annoying email I’ve received (and I receive it far too often). What makes it so annoying is that the

Buzzwords Kill Kittens
December 21, 2016 at 8:00 am

What is it about these buzzwords that speak to the marketer’s soul? Marketers use emotion to get consumers to buy products and services

3 Power Tools for Writers
December 15, 2016 at 2:55 pm

You know I love words. That’s why this month’s column shares three tricks-of-the-trade for making whatever you write

7 Tips for the Print-to-Digital Writer
December 14, 2016 at 8:00 am

I was recently asked for tips for print copywriters interested in writing for digital media. The timing was perfect because I was