Catalogs

A Visit From Catalogs of Christmas Past
December 2, 2016 at 8:00 am

It’s the most wonderful time of the year … when holiday catalogs begin to show up. A few months ago, I found a stack of vintage ones.

What Makes Catalogs Work
August 1, 2016 at 8:00 am

The end of Victoria’s Secret’s print catalog doesn’t mean catalogs are over. Far from it!

Has Bloomingdale's Spiked Its Brand?
November 13, 2015 at 8:00 am

I have faith that marketers will agree “rapey” is not quite the word you want associated with your brand. Even Bloomingdale’s agrees

Retention Fundraising
September 9, 2014 at 3:37 am

There are eight main reasons why donors stop supporting organizations.

Do you know them?

You will after reading Retention Fundraising: The New Art and Science of Keeping Your Donors for Life.